Japan’s largest fashion and design festival “Tokyo Creative Salon 2024” is packed with content that allows you to enjoy cherry blossom-themed installations, food, and shopping.

During the beautiful cherry blossom season, go out into town and enjoy fashion and design!

The Tokyo Creative Salon Executive Committee will hold Japan's largest fashion and design festival "Tokyo Creative Salon 2024" (TCS24) from Thursday, March 14, 2024 to Sunday, March 24, 2024. ), and will be held mainly in 10 areas that represent Tokyo (Marunouchi, Nihonbashi, Ginza, Yurakucho, Akasaka, Shibuya, Harajuku, Haneda, Roppongi, Shinjuku).

TCS' vision is to make Tokyo the world's number one creative city. A creative city is a city that has "places, opportunities, and stimulation" that encourage people of all occupations to take creative action. A city where creativity enriches the world and makes people happy.
TCS is held every year during the beautiful spring season of cherry blossoms, with the aim of co-creating and crossing borders between companies, governments, industry organizations, and local organizations to make Tokyo one of the world's leading cities of fashion and design.
During the event, creative events polished to world standards will be held simultaneously throughout Tokyo with the theme of Co-Creation.
Enjoy a creative experience in Tokyo, where the cherry blossoms are beautiful.

・We will introduce some of the content related to cherry blossoms from over 100 content.

TOKYO TORCH Cherry Blossom Festival 2024
in Marunouchi

We will be holding the "TOKYO TORCH Cherry Blossom Festival" for the third time this year. In addition to various contents related to cherry blossoms, which make you feel the arrival of spring, there will also be a food and beverage and product sales market in collaboration with local governments, a photo service where you can take business photos and family photos, and the appearance of “Doctor Yellow'', which is very popular with children. Let's feel the new spring from TOKYO TORCH!

〇 Date: 3/22 (Friday) 12:00-21:00
3/23 (Sat) 11:00-17:00
〇Location: TOKYO TORCH Park

Expanded expression of Japanese art
Augmented Experience of JAPANESE ART
in Marunouchi

Yoshifumi Kikuchi, Light Rain in Yoshino, 1914 (left panel) National Museum of Modern Art, Tokyo

“Yoshino in Light Rain'' by Yoshifumi Kikuchi, known as the “Cherry Blossom Master''. We photographed and recorded the environment in which this Japanese painting was painted, and recreated it as an installation space. After the experience, be sure to visit the National Museum of Modern Art, Tokyo in Takebashi to see the actual piece of “Kisame Furu Yoshino''.

〇Date: March 20, 2024 (Wednesday/Holiday) to March 24, 2024 (Sunday)
〇Location: 1st floor, Maru Building, Marcube 〇Organizer: Tokyo Creative Salon Executive Committee Secretariat, National Museum of Modern Art, Tokyo, Japan Arts Council, Agency for Cultural Affairs

in Nihonbashi

Five artists (Lee Izumida, Masaru Suzuki, Satsuki Mishima, An Chen, Alexis Jamet) created cherry blossom pattern art textiles with the theme of "Nihonbashi being dyed with cherry blossoms" using their respective sensibilities. During the event, SAKURA TEXTILE will appear throughout Nihonbashi, painting the city in cherry blossoms.

in Nihonbashi

Nihonbashi has become vibrant with its textile culture, with people using different sizes of noren and furoshiki depending on their purpose. Inspired by this textile culture, “SAKURA TEXTILE PARK'' will be created as a place where people can relax. We also plan to light it up at night.

〇Date: March 15th (Friday) to March 31st (Sunday), 2024
〇Location: COREDO Muromachi Terrace Large Roof Square

Other original goods using SAKURA TEXTILE are available.

We created SAKURA TEXTILE SHEET, which can be used for multiple purposes such as leisure sheets and wrapping cloths. Multi-sheets featuring SAKURA TEXTILE are made from Toray Industries, Inc.'s cutting-edge fiber material “sembism,'' which is headquartered in Nihonbashi, and will help you create a wonderful cherry blossom viewing experience. Sold at wrapping vending machines installed at 3 locations in the Nihonbashi area and at SAKURA TEXTILE PARK Market (COREDO Muromachi Terrace Large Roof Square).

〇 Vending machine installation period: March 15th to March 31st 〇 Vending machine installation location: Fukutoku no Mori, COREDO Muromachi Terrace 1B1F (in front of Nihonbashi Information Center), COREDO Muromachi Terrace B1F (in front of the post office)

Produced SAKURA TEXITLE coasters. It will be distributed as a novelty item when SAKURA FES NIOHNBASHI's content "Sakura Menu" is sold.

〇 Date: During SAKURA FES NIHONBASHI 2024 〇 Distribution location: SAKURA FES NIHONBASHI 2024 “Sakura Menu” participating stores

In addition, we will produce and sell collaboration items with Nihonbashi stores and companies using SAKURA TEXITLE.
(Cooperation: Rion Sometodaya Shoten, Toyoshima Co., Ltd., Eitaro Sohonpo)

Let's run through Tokyo's beautiful cherry blossoms!

Tweed Run Tokyo, which was first officially held in 2012 and was a great success, was held for the first time in four and a half years. This time, DENIM RUN will be co-hosted with Tokyo Creative Salon, and will be the first time DENIM RUN will be held in Tokyo. Please join us with your own coordination.

〇Organizer: Tweed Run TOKYO Executive Committee Co-host: Tokyo Creative Salon
〇Date: Sunday, March 17, 2024
〇 Location: Starts from Akasaka area 〇 Advance application required *Click on the QR code below

Dressed by blossoms
in Ginza

From timeless department stores to world-famous luxury brand shops. In Ginza, where many unique shops gather, the entire city will be surrounded by visuals suitable for this spring. The up-and-coming creative agency LQVE is in charge of the production.
The visual series “Dressed by blossoms'' with the theme of spring attire will brightly color the streets of Ginza.

〇Date: March 15th (Friday) to March 31st (Sunday), 2024
〇Location: Various locations in the Ginza area

in Ginza

Matsuya Ginza's 8th floor MG Terrace will be transformed into a cherry blossom viewing spot for a limited time only. The venue will be decorated with real cherry blossoms. Events are also held with the theme of cherry blossoms. How about experiencing cherry blossom viewing in the middle of Ginza?

〇Date: March 16th (Sat) – March 24th (Sun), 2024
〇Location: Matsuya Ginza 8th floor MG Terrace

in Ginza

Two drinks will be provided to customers who come wearing items with the "pink" dress code. You can enjoy good music by a DJ at the specially illuminated SAKURA TERRACE.

〇 Date: March 22, 2024 (Friday) 18:00-21:00
〇Location: Matsuya Ginza 8th floor MG Terrace *Free entry/exit

“JAPANESE SAKURA TRIP ~ Nodoka Yamaura ~”
in Haneda

Guide to the world's most beautiful cherry blossom spots Nodoka Yamaura, a modern washi artist based in Tokushima Prefecture, creates Haneda Airport with motifs of Japanese nature and tradition. The patterns drawn on the Japanese paper works and the soft indigo color will bring sparkle to your memories of your trip.
supported by ANA ART TRANSIT

〇Date: March 15th (Friday) to March 24th (Sunday), 2024
〇Location: Haneda Airport Terminal 2, 5th floor, north and south sky deck aisles

[Event schedule]

In addition to this, over 100 other contents will be held throughout Tokyo.
・Official website ( https://tokyo-creativesalon.com )
・Official SNS (https://www.instagram.com/tokyocreativesalon/ ) Updated from time to time

■Event overview

・Name: TCS24 (Tokyo Creative Salon 2024)
・Holding period: Thursday, March 14, 2024 to Sunday, March 24, 2024
・Holding area: Marunouchi, Nihonbashi, Ginza, Yurakucho, Akasaka, Shibuya, Harajuku, Haneda, Roppongi, Shinjuku ・Organizer: Tokyo Creative Salon Executive Committee ・Event scale: Estimated number of visitors: 1.5 million / Over 100 participating artists / Over 100 contents/Official website: https://tokyo-creativesalon.com
・Official SNS:https://www.instagram.com/tokyocreativesalon/

■Planning production

Chief creative director
Seiichi Saito <br /> Studied architectural design at Columbia University School of Architecture (MSAAD) and started working in New York in 2000. 2006 Established Rhizomatiks Co., Ltd. (currently Abstract Engine Co., Ltd.). He presides over the in-house architecture department “Panomatics,'' and works as a planning and implementation advisor for governments and companies. 2023 – Chairman of the Good Design Award Jury Committee. 2025 Osaka/Kansai Expo EXPO co-creation program director.

General co-creation director
Ryota Hamano's activities are based on the theme of contributing to society through "co-creation" and "project building." 2017: Launch of the Premium Friday campaign with the Ministry of Economy, Trade and Industry / 2018: Tourism recovery support activities for heavy rains in Western Japan, eastern Iburi, Hokkaido, etc. / 2020 – Public-private collaboration innovation creation project Innovation Garden / 2021 – Awareness project on clean energy geothermal power generation Promotion / 2020 ~ Tokyo Creative Salon General Co-Creation Director / 2023 ~ Worked on Fukushima reconstruction project, Expo project, and many private co-creation projects.

fashion director
Tomonori Matsui
In 2000, he joined H.P. France, and after working in the in-house retail store and PR department, he launched the Attaché de Presse PR01. business department in 2006, where he worked on PR for domestic and foreign brands and overseas sales. Accelerate the spread. In March 2017, the PR01. division, which is part of the business of Ash Pa France Co., Ltd., received business transfer from the company and established a new company, “One-O Co., Ltd.''. Appointed representative director of One-O Co., Ltd. Currently involved in PR for approximately 50 brands both domestically and internationally, and involved in branding and consulting business for a wide range of clients from fashion to government.

Area creative director
Hiro Tanaka <br /> Joined Tokyu Agency in 2014 after working at an advertising and PR company.
As a creative director focused on the field of real experiences, he has been in charge of many branding and spatial communication designs for general consumer goods, towns, and commercial facilities. Based on the PR concept based on the experience cultivated at a PR company, we create "experience design" through communication design that is effective in total from real promotion to commercials (MOVIE), graphics, WEB, and SNS.

■Introducing the executive committee

・Sponsored by Tokyo Creative Salon Executive Committee
・Area event sponsors/representative companies <br />Marunouchi Fashion Week Executive Committee Mitsubishi Estate Co., Ltd. Tokyo Creative Salon Nihonbashi Executive Committee Mitsui Fudosan Co., Ltd. Takashimaya Tokyo Creative Salon Ginza Area Executive Committee Association: Matsuya Yurakucho Fashion Week Executive Committee: Hankyu Hanshin Department Store Co., Ltd. Lumine Tokyo Creative Salon Akasaka Area Executive Committee: TBS Holdings, Inc. Shibuya Fashion Week Executive Committee: Tokyu Corporation Company Tokyo Creative Salon Harajuku Area Executive Committee … Tokyu Land Corporation Tokyo Creative Salon Haneda Area Executive Committee … Japan Airport Building Co., Ltd. Tokyo Creative Salon Roppongi Area Executive Committee … Tokyo Midtown Management Co., Ltd. Tokyo Creative Salon Shinjuku Area Executive Committee: Takashimaya Co., Ltd.
・Participating organizations Japan Apparel Fashion Industry Association Japan Fashion Week Promotion Organization
・Chairman : Takeshi Hirouchi
・Vice Chairman … Hiroshi Onishi
・Advisor … Masafumi Kiyohara

[Tokyo Creative Salon Executive Committee] From press release

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