Takarajimasha's hugely popular brand mook is coming to Ginza! There will also be a pre-sale of capsule toys!
Takarajimasha Co., Ltd., which holds the top market share in fashion magazine sales (*), will open a "toy shop" at Hakuhinkan TOY PARK Ginza Main Store from June 5th (Fri) to July 9th (Thu), 2026.
Takarajimasha has leveraged its long-cultivated editorial and brand-building capabilities to expand beyond publishing and focus on developing "brand mooks"—magazines and books with accompanying supplements that go beyond the traditional boundaries of books and magazines—as a content maker. Furthermore, in 2025, driven by the desire to create content that children can enjoy, Takarajimasha launched a new toy brand, "Takarajimasha Toys," developing products themed around "animals" and "poop." The company is actively participating in events such as the "Tokyo Toy Show."
We are pleased to announce the opening of our first "toy shop," born from our desire to allow people to experience and enjoy Takarajimasha's products firsthand, and thanks to a request from Hakuhinkan TOY PARK Ginza Main Store, the venue for this event, to carry Takarajimasha's products . We have prepared content that can only be experienced here, including brand mooks created in collaboration with characters and companies, toys from "Takarajimasha Toys," and advance sales of capsule toys.
[Implementation Overview]
◆Event Period: June 5th (Fri) – July 9th (Thu), 2026 Opening Hours: 11:00 AM – 8:00 PM ◆Location: Hakuhinkan TOY PARK Ginza Main Store (8-8-11 Ginza, Chuo-ku, Tokyo)
https://www.hakuhinkan.co.jp/toypark/
■Comment from the person in charge at Hakuhinkan TOY PARK Ginza Main Store
When I came across the "Hokkaido Cheese Steamed Cake FAN BOOK," I was struck by the fun of its included bonus item, and that sparked my interest. I also found that other Takarajimasha brand mooks are a perfect fit for our store's product concept of "playful products," so I wanted to collect many of them and display them in a way that people could actually see them, which is why I reached out to you.
■What is Hakuhinkan TOY PARK?
From the first to the fourth floor, we stock approximately 200,000 items, including toys, stuffed animals, games, dolls, and novelty goods, to satisfy the playful spirit of children and adults alike. The store also features facilities and services unique to a physical store, such as "Hakuhinkan RACING PARK," a slot car circuit where you can enjoy racing 1/32 scale cars.
We sell toys and capsule toys from the toy brand "Takarajimasha Toys"!
Heisei-era culture is revived as palm-sized capsule toys!
■ Miniature booklet of the magazine 'CUTiE'
A palm-sized reproduction of a popular fashion magazine that spearheaded Heisei-era street fashion.
It can be spread out and read!
■ 'Cher' Mini Bag Keychain
Brand items that captivated women in the Heisei era have been reproduced, retaining the same atmosphere as the designs that were hugely popular as free gifts for the magazine "sweet" at the time.
New toys from "Takarajimasha Toys" are also available!
■All real gemstones! You might win a diamond!
■The headmarks of the Blue Train sleeper trains are now available as embroidered badges!
A huge collection of popular brand mooks from Takarajimasha, featuring look-alike freebies and character goods! Here's a glimpse of some of them♪
A fluffy pouch that looks just like Hokkaido cheese steamed cake.
A torn and playable crab bread plush pouch!
A pouch that looks just like a King File!
A convenient Boston bag, fully supervised by JTB!
Lights up in 7 colors! Baymax penlight
Looks just like a Mono eraser! Big plush toy
Carp Boy folding chair
Peko-chan's sweets are now available as colorful sticky notes!
Moomin, Little My, and Hattifatteners Spoons
A telescope is included as a bonus!? Easy assembly even for beginners.
[From Takarajimasha Co., Ltd. press release ]
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