Inter-company communication on Twitter as a trigger. Brand recognition expansion through mini-shikakeri and cross-industrial exchange
Tsubo Hachibana Co., Ltd. will hold a "Tobo Hachi cup", a mini four wheel drive rally competition with a Twitter company account, on March 12, 2019 (Tuesday) at the Tsubo Hako Ginza Main Store. On the day, 22 companies and brands beyond the boundaries of the industry will join and deepen friendship through the content called Mini 4WD.
[Purpose of this project]
The "Mini 4WD" is 36 years since its release. The generation who has been familiar with the Mini 4WD since early childhood has become an adult, and it has become an age that matches the customer base of the tavern. Through this popular content that has long been popular with young and old people, it aims to raise awareness of companies participating in this project, as well as Tsubo Hachi, and to deepen their friendship.
[Opportunity for this project]
Kimura Founding Co., Ltd.'s Twitter account (@ KimuraFoundry) 's "That challenge the world's longest record of mini 4 wheel drive circuit in the course made of Styrofoam" started. The tag "# Official Mini 4WD" was born, and company accounts interested in Mini 4WD were naturally gathered across industries, and the first offline meeting was held on January 16 at Tsubo Hagin Ginza Main Store. The meeting was exciting as members exceeded expectations, attracting attention from their followers, and it was decided that the Mini 4WD “Pubo Hachi cup” was planned on the spot.
【competition summary】
■ Name of the event: Business competition mini 4th rally contest 1st Tsubo Hachi cup ■ place: Tsubo Hachi Ginza main store (store information here → https://www.tsubohachi.co.jp/shop/2014/03/post-197. php )
■ Date: March 12, 2019 (Tuesday) 11:00 to 14:00
10:30
Media related person reception start
11:00
Opening ceremony
11:15
Competition de Regans
11:45
race
13:00
Awards ceremony ※ We will respond to interviews individually after the ceremony.
14:00
End ■ Competition item:
1 "Concourse de Regans" Compete in the appearance and ideas of machines that incorporate each company color.
2 “Race” A tournament-style race will be held at the course set up in the Tsubo Hachi Ginza Main Store.
The ranking is decided by the total score of the above 2 types.
■ Participant: 22 company official account person in charge connected via Mini 4WD on Twitter ■ Note:
・ Please be aware that on the day of the event, admission can not be made to the general public who is not a member of the media who participated in the coverage application in advance, or participating companies.
・ Because the appearance of the person in charge of corporate official account is NG, please process the image when publishing the situation on the day in each medium.
■ Remarks: We will prepare food and drink in a buffet format on the day. Please feel free to use.
■ Below Figure: "1st Tsubo Hachi cup" original circuit (Invented by Tamiya Co., Ltd.)
[Participation company, brand] (in any order)
Casio Computer Co., Ltd.-Champion Curry Co., Ltd.-Kameya Banshido-Iwatani Materials Co., Ltd.-Kimura Foundry Co., Ltd.-Nexon Inc.-Inchrom Co., Ltd.-Kyoritsu Electric Industrial Co., Ltd.-Bunshodo-S Foods Co., Ltd. Company, AGC Co., Ltd., Hitoshi Morishita Co., Ltd., Kikuwa Manufacturing Co., Ltd., Mobaoku Co., Ltd., ASUS JAPAN Co., Ltd., Maxell Holdings Co., Ltd., Japan Gigabyte Co., Ltd., PERRIER (Perrier), Yasuda Manufacturing Co., Ltd., Kojima Co., Ltd. Mini-shikakeri shop Kingyo-Tsubo Hachi
MC: Nose Hair Forest (Singer / Songwriter) Management Support: Tamiya Co., Ltd.
【With Mini 4WD】
Developed and marketed by Tamiya Co., Ltd., the “Mini 4WD” is a racing hobby with a total length of about 15 cm that incorporates two AA batteries and one motor. The power of driving and remodeling by four-wheel drive and the fun of competing with friends became popular, and developed into a social phenomenon boom in the late 80s and late 90s. From the birth of the first series to the present, we have sold more than 180 million units in total. In Japan, the popularity is now reviving, mainly in the twenties and thirties and parents who enjoyed mini 4WD in the 80's and 90's with elementary and junior high school students.
※ Mini 4WD is a registered trademark of Tamiya Corporation