Three items of the Premier PRESTIGE WHITE series that will awaken the skin’s natural shine with the power of dead sea minerals and plant ingredients on Friday, November 22, 2019 from Israeli Dead Sea cosmetics “Primier”!

For skin with a pearly brightness.
Awaken the skin's natural shine with the power of dead sea minerals and plant ingredients

Primiel's skin care that delivers the highest concentration of dead sea minerals to the skin * to improve the natural beauty of the skin.
The Premiere Prestige White series works on melanin and approaches skin that has been exposed to UV rays, dullness and spots.
Rich in six active ingredients, including pearl powder that gives your skin firmness and a pearl-like beauty that glows from the inside * like a pearl. * Stratum corneum

Premier PRESTIGE WHITE series

PEARL WHITENING CREAM COMPLEX
Pearl whitening cream complex
60mL ¥ 23,600 (excluding tax)
Released on 22nd November 2019

Mineral-rich cream for luxury pearl skin



A cream with a mousse-like texture and a luxurious blend of Dead Sea minerals and botanical extracts to make your skin smooth and bright. With liposome technology, rich ingredients can penetrate more quickly. With the finest feel, it has a smooth texture like a pearl.

【Product Features】
-Contains skin care ingredients such as silica salt, pearl powder, kojic acid extract, yamaguwa root extract, walnut leaf extract, licorice root extract.
・ Light cream feel spreads and finish without stickiness

【how to use】
In the morning and evening, apply an appropriate amount to the entire face at the end of the care.
Gently massage gently over the areas where you are concerned about stains and freckles.
Applying a pearl white serum before the cream, and a pearl white spot treatment on stains and freckles can be more effective. * Stratum corneum

[Mineral bar]
The green mineral bar built into the lid contains Dead Sea minerals. After that, the skin is softly prepared while delivering minerals to the skin so that the skin care ingredients such as cream used afterwards are spread to the stratum corneum.

[How to use the mineral bar]
After washing your face, wet it with water and slide it on your skin. After that, by using toner (skin lotion), spot essence liquid, essence liquid, and cream in this order, the texture will be smooth and the skin will be more uniform.

PEARL WHITE SERUM
Pearl whitening serum
50mL ¥ 22,500 (excluding tax)
Released on 22nd November 2019

To brighter and clearer skin *!
Rich essence that works in dark areas

Using a technology that has been intensively researched in the medical field, a white milky lotion that is uniquely blended with skin beautifying ingredients quickly penetrates the skin *. As you continue to use it, the dark areas of the skin will gradually become brighter.

【Product Features】
・ Vitamin C, pearl powder, oligopeptide-68, kojic acid extract, yamaguwa root extract, walnut leaf extract, licorice root extract, AHA-α hydroxy acid, Dead Sea minerals

【how to use】
In the morning and evening, take one push after washing your face and apply to the entire face.
Gently massage gently over the areas where you are concerned about stains and freckles. The pearl white cream complex, spots and buckwheat can be used after applying a pearl white spot treatment. * Stratum corneum

PEARL WHITE SPOT TREATMENT
Pearl white spot treatment
15mL ¥ 18,000 (excluding tax)
Released on 22nd November 2019

Concentrates spots and freckles for radiant skin * like pearls

The white milky lotion quickly penetrates into the areas of concern *. Softens the horny skin, adjusts the turnover, and prevents the formation of melanin pigments such as stains and buckwheat, making the skin surface evenly bright and smooth. * Stratum corneum

【Product Features】
・ Vitamin C, pearl powder, oligopeptide-68, kojic acid extract, yamaguwa root extract, walnut leaf extract, licorice root extract, AHA-α hydroxy acid, minerals of Dead Sea * up to stratum corneum

【how to use】
Apply twice a day in the morning and evening, apply to the skin prepared with lotion, and gently apply it by tapping like a circle.

[Conduct of launch event]
A POP UP event will be held at Tokyu Plaza Ginza for two days from November 26 (Tuesday) to 27 (Wednesday), 2019.

At the launch event, you can experience the Premier PRESTIGE WHITE series.

■ Date: November 26 (Tue)-27 (Wed), 2019 11: 00-20: 00
■ Location: Tokyu Plaza Ginza 3F Entrance Special Space

Dead Sea Cosmetics Pioneer Brand Premier

Founded in Israel in 1979 and currently deployed in more than 70 countries around the world, Primiel has been researching and developing Dead Sea minerals and ingredients for 40 years. In 1990, “Premier Cosmetics Laboratory” was established by a group of specialists in cosmetics and dermatology. Since then, we have incorporated many minerals and plant extracts that are useful for health and beauty into skin care products through the extraction of minerals useful for skin care and advanced liposome technology. In 2010, it was certified by the Israeli government as a manufacturer of dead sea cosmetics.

Dead Sea minerals

Dead Sea is visited by many people from all over the world in search of beauty and health. Naturopathic medicine, which uses dead sea minerals with a sea level of minus 420m between Israel and Jordan, is said to be effective in treating skin allergies, rheumatism, asthma, etc. since ancient times. It has been. Dead Sea contains dozens of minerals such as magnesium, calcium, silica, sodium, potassium, strontium, and zinc at a high concentration.

Primiel official website:
https://www.premier-deadsea.jp

[Reader contact]
Art Beauty Japan Co., Ltd. Uchiyama Building 201-2-22-15 Minami Aoyama, Minato-ku, Tokyo 107-0062
TEL: 03-6804-3162
E-mail: info@premier-deadsea.jp
URL: https://www.premier-deadsea.jp/

Art Beauty Japan is the official agent of “Primiel”. We are planning to expand sales outlets to deliver the joy of the Dead Sea minerals to customers all over Japan.

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