Department store buyers serve as hubs to provide matching and know-how for people and goods Wakayama Fair / Wakayama Knot, connecting traditions and skills colored by tradition and innovation, and customers at Nihonbashi Mitsukoshi Main Store and Ginza Mitsukoshi for a limited time

Food: February 12 (Wed)-18 (Tue) Nihonbashi Mitsukoshi Main Store Main Building B1F Food Collection Living Goods: February 19 (Wed)-25 (Tue) Ginza Mitsukoshi 7F Living GINZA stage

Isetan Mitsukoshi Co., Ltd. has been working with Wakayama Prefecture since FY2017, and has been conducting the “ Wakayama Product Attractiveness Rediscovery Project '' to widely disseminate traditional industries and technologies in Wakayama Prefecture both domestically and overseas through three core stores in the Tokyo metropolitan area. You.
In this business, department store buyers will be the hub, utilizing the production power of the sales floor, buyers will enter the production site, brushing up products specialized for market needs in collaboration with businesses, and developing products utilizing sales channels. We are implementing initiatives to connect customers with local products and producers in Wakayama Prefecture.

This time, in collaboration with 18 businesses from Wakayama Prefecture, department store buyers will serve as hubs and connect with tastes, skills and customers colored by tradition and innovation as “ Wakayama fair / Wakayama knotting '' For food, Nihonbashi Mitsukoshi Main Store, and for lifestyle goods, Ginza Mitsukoshi will develop the spirit of producers who put their soul into manufacturing for a limited time, as well as collaborative products.

  • About "Wakayama Fair"


  • Period: February 12 (Wed)-18 (Tue), 2020
    Location: Nihonbashi Mitsukoshi Main Store Main Building B1F Food Collection Contents: Opened by 11 businesses (Umeboshi, Bun, Sake, Kumano beef BBQ lunch, Juice, Dried persimmon, Karaage, Sansho ramen, Sansho, Tuna ham, Tea leaves)
    URL: https://www.mitsukoshi.mistore.jp/common/event_calendar/wakayama_monozukuri.html
    Product example:

    <Kinoshita Suisan> (Nachi Katsuura Town)
    Petaro di Mare Sticky Tuna Set (with Sauce)
    [20 sets only] 6,372 yen (tax included)

    -A discerning product that determines the proper amount of water over a period of 4 years from the planning. The sauce uses Yuzu, Jaba, Sansho and Katsuura soy sauce from Wakayama Prefecture to express the taste of the local area.

    <Karaage Manpuku Tei> (Iwade City)
    From plum salt 432 yen per 100g (tax included)

    ・ A dish made by pouring plum meat from Kishu Minamikoume into domestic chicken breast and pickling in salt sauce.

  • About "Wakayama knot"
  • Period: February 19 (Wed)-25 (Tue), 2020
    Venue: Ginza Mitsukoshi 7F Living GINZA Stage Contents: 7 businesses in the prefecture and buyers of Mitsukoshi Isetan collaborate and develop, and collaborate with cutting paper writer Kanako Yaguchi to select products and Wakayama technologies and manufacturing based on buyers' perspective Develop products that take advantage of
    URL: https://www.mitsukoshi.mistore.jp/common/event_calendar/wakayama_monozukuri.html
    Product example:

    <Oya pile> (Hashimoto City)
    Handkerchief 1,980 yen each / Gamaguchi 4,180 yen each (tax included)

    ・ Takanoguchi-machi, Hashimoto City, Wakayama Prefecture, one of the major production areas of domestic piles. The traditional chenille weaving was typical of typical patterns such as floral and animal patterns, but we have created a new design, ume in spring, safflower in summer, oyster in autumn, and Nanten and Wakayama in winter The motif is a deep, seasonal plant.

    <Letter Melody> (Aridagawa Town)
    Earrings 11,000 yen each (tax included)

    -The leather that is discarded during hunting is commercialized, and the leather use that considers coexistence with living creatures is responsible for the future of game leather. The earrings are inspired by the natural forest of Wakayama.

    <Yonesaka pile fabric> (Hashimoto City)
    Bolero with button 5,500 yen (tax included)

    -Create an air layer in the pile, finish it with a light and warm fabric, and the lovely bird's picture expressed by weaving the different patterns on the front and back is a cute dish.


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