At Ginza and Shikawa, all stores regain the rhythm of life in the new Corona self-restraint. We will distribute “Senshafuda” that tells the beginning of the month.

The theme of Satsuki (May) is "iris"

Ginza Hitoshigawa Co., Ltd., which develops high-quality bread “Ginza ni Shikawa” that sticks to water, has a sticker named “Ginza ni Shikawa Sensha tag: aka Satsuta day tag” on May 1 of this month. Will be distributed free of charge to bread buyers at stores nationwide. (Distributed only from May 13 (Wednesday) for the first time). The prototype is a paper card called "Senshafuda / Nousatsu" that is affixed to the pillars and ceilings of shrines and temples. In recent years, this has spread as a "mini Senshafuda sticker" among maiko and geisha people in the Kayanagi world, and the number of users in Rakugo, Kabuki, and the entertainment world has increased. At the same time, these collectors are emerging. Ginza Shikawa tells the beginning of the month Ginza will use the Shikawa Senshafuda (Sakuhifuda) as a free distribution of 1,000 pieces of bread at shop nationwide on the 1st day of every month. The production of the Shikawa Senshafuda (Sakuhifuda) in Ginza was commissioned by Mr. Ukinokichi Tachibana, who was the inventor of the "Mini Senshafuda Sticker" and the leading person. Please write the theme and feelings that suit each month in the design and letters.

Sensha bill and irises

◎ I think that what Japanese people need now is the rhythm of life.

An emergency declaration was issued in April, and people disappeared from downtown and downtown. Schools and workplaces have also been closed, and the introduction of telework has eliminated morning and evening commuting. And many people are forced to stay in their homes all day long. Meanwhile, some people may say, "I have lost my sense of the day of the week." Opportunities to go out are reduced, and contact with people is restricted. Not to mention the Tokyo Olympics, Gion Festival, Awa Odori, and local festivals are being canceled one after another. If these days go on, I'm afraid that eventually I won't even feel the season.

Since ancient times, the Japanese have been familiar with the summer solstice, winter solstice, spring equinox, and autumn equinox, which divide the year into 24 equal parts, and supplement them, such as soil, 88 nights, iriume, half summer, and 210 days. I have introduced knots into my life and lived with the rhythm of nature. Eventually, modernization, digitalization, and even climate change due to global warming were rushing, and the rhythm of life was being lost from our lives. I'm there, and this is my home waiting life in Corona. That is why I think that what we Japanese now need to regain the rhythm of life is.

◎ 1,000 pieces of each store will be distributed on the 1st day of every month, and Shikawa Senshafuda (Sakuhifuda) will be distributed to Ginza.

In the days when even the feeling of the day of the week fades, isn't the only reliance on three meals a day? At Ginza, a store specializing in bread, I take pride in that and at the same time realize that I have a sense of responsibility. I want to create a rhythm of life through "food." With that in mind, Shikawa Senshafuda (Sakuhifuda) was born in Ginza. I can't be dexterous to sell different breads every month, and I'm sorry for that. We found the answer in the traditional culture nurtured in Japan.

"Sakushu" means "first day of the month" in the lunar calendar. Speaking of the moon, "new moon". It is a pitch dark moon. Even in the same pitch darkness, the end of the month is "New Year's Eve (Misoka Tsugomori)". In other words, "Kuramasu / Dark" and "Monthly basket". The moon does not show up. And the day after that is "Sakushu". "Tachitachi" is "moonlit". It is the beginning of the month. Therefore, at first, I thought of distributing it on the "Sakuhi" of the lunar calendar. But now we live on the solar calendar. Bringing the lunar calendar into it not only causes confusion, but also destroys the rhythm of life. That is the end of the book. Therefore, I decided to distribute it on the first day of every month of the familiar solar calendar. And we are sorry for the first time, but we will distribute it from Wednesday, May 13th. It wasn't in time because it was planned so quickly. Please pardon only the first time.

Mr. Unokichi Tachibana who collects the Shunichi tag

◎ The theme of Satsuki (May) is "iris".

Uenoyoshi Tachibana, who produces the Shikawa Senshafuda (Sakuhifuda) every month in Ginza, revives the banquet letters to the present age, and became a disciple at the age of 16 to Ukon Tachibana, the famous founder of the Tachiban style banquet letters established as a culture. After training, he took Uchikichi Tachibana at the age of 19. Mr. Ukon gave me the advice that "I have a flying tool that only I can do," and in the process of trial and error, I came up with the idea of "Mini Senshafuda Sticker." That's why he is the undisputed leader in this field. When requesting Ginza to produce the Shikawa Sensha Fuda (Sakuhi Fuda), there is no more suitable person.

And this is the Shikawa Senshafuda (Sakuhifuda) in Ginza in May drawn by Uenoyoshi Tachibana. The four Edo characters include the Tachibana-ryu banquet characters, the Kabuki Kantei-ryu, the Sumo Negishi-ryu, and the Senja-fuda. The characters "Bread" and "Ginza ni Shikawa" in the background of "Ginza ni Shikawa Senshafuda" are Edo characters. “Bread is something that everyone is familiar with, so I took care not to mess around with it, and I made it so that everyone fell asleep or was hungry.” Mr. Unoyoshi explained. "And for the Edo script, I wrote it a little soft, because the Shikawa bread in Ginza is soft."

The technique of "semi-concealing" is used to hide letters in a readable range to create a glossy appearance. The light brown tea on the back is the image of bread ears. However, luxury was strictly forbidden during the Edo period due to the ban on luxury, and at that time, only brown, dark blue, and mouse colors could be used. However, it seems that the common people have created 48 colors for brown alone and 100 different colors for mouse color, and even if the same bread is called "dark brown", it changes every month. It is one of the fun to see how this looks like throughout the year.

Also, pay attention to the “tsukemi” pattern that changes every month. The theme for May is “iris”. "The irises are seasonal flowers that are often used for iris hot springs in the famous Dano festival. And, the irises are also marked with the letters" Shobu, "so that you can stab them at the eaves or put them up on the roof in case of disaster. There was also. In other words, I wrote and read "Amulet of Amulet" with the meaning of confronting the threat of the new coronavirus from time to time, "said Mr. Ukinokichi.

Uenoyoshi Tachibana

◎ A little souvenir and a little topic

As the life of corona nests continues, Shikawa's bread is popular in Ginza as a "slightly handy souvenir that people of all ages, families, and singles will appreciate. Thank you very much. We would be happy if Shikawa Senshafuda (Sakuhifuda) can be useful in Ginza as a little topic when handing such gifts.

Shikawa brand in Ginza

The brand concept of Shikawa in Ginza is "Japanese modern". The shop's "goodwill, apron" is Shinzaburo Ichizawa in Kyoto, the staff wears a "tenugui" and "bread furoshiki" at Daikanyama's Kamawanu, and the Ginza Shikawa Senshafuda (Sakuhifuda) is With the cooperation of a prestigious brand such as Uenoyoshi Tachibana, we will focus on the real thing and express traditional Japanese culture in a new way through “food”. Please look forward to future developments.

Uchikichi Tachibana profile

Each store introduction

① Ginza Main Store 1-27-12 Ginza, Chuo-ku, Tokyo
② Senba Honmachi store 3-2-9 Minamihonmachi, Chuo-ku, Osaka
③Kyoto Katsura store 157 Kamikatsura Tonoguchi-cho, Nishikyo-ku, Kyoto-shi
④ Tsu store 2-393 Sakaemachi, Tsu City, Mie Prefecture
⑤Ikebukuro West Exit Store 5-1-3 Nishiikebukuro, Toshima-ku, Tokyo
⑥ Higashi Tenma store 1-11-15 Higashi Tenma, Kita-ku, Osaka
⑦ Nagoya Fushimi store 2-8-16 Sakae, Naka-ku, Nagoya city, Aichi prefecture
⑧ Hankyu Tsukaguchi Store 1-12-4 Tsukaguchicho, Amagasaki City, Hyogo Prefecture
⑨ Takatsuki Store 9-35 Konyacho, Takatsuki City, Osaka Prefecture
⑩ Aomori Hirosaki Store 1-2-9 Miyagawa, Hirosaki City, Aomori Prefecture
⑪ National store 1-5-1 Kita, Kunitachi, Tokyo
⑫ Kobe Sannomiya store 2-3-15 Nakayamate-dori, Chuo-ku, Kobe-shi, Hyogo
⑬ Kyotanabe store 1-3-4 Yamanoteminami, Kyotanabe-shi, Kyoto
⑭ Chiba Chuo Store 2-11-1 Fujimi, Chuo-ku, Chiba-shi, Chiba Prefecture
⑮ Toyohashi store 2-17-3 Matsuba-cho, Toyohashi city, Aichi prefecture
⑯ Kawaguchi City Hall In front of 1-9-26 Naka Aoki, Kawaguchi City, Saitama Prefecture
⑰Oita Akeno Store 1508-3 Ino, Oita, Oita
⑱ Okinawa Naha Store 4-9-1 Omoromachi, Naha City, Okinawa Prefecture
⑲ Suzuka Store 17-38 Minamiejima-cho, Suzuka City, Mie Prefecture
⑳ Suita Yamada Store 3-80-3 Yamada Nishi, Suita City, Osaka Prefecture
㉑ Shinjuku West Exit Store 3-1-3 Nishishinjuku, Shinjuku-ku, Tokyo
㉒ Kurashiki station square store 1-5-18 Achi, Kurashiki city, Okayama prefecture
㉓ Sangenjaya 4-20-4 Taishi-do, Setagaya-ku, Tokyo
㉔ Kyoto Kitashirakawa store 96-2 Ichijoji Tsukida-cho, Sakyo-ku, Kyoto-shi, Kyoto Prefecture Grand 1F
㉕ Fukushima Wholesale Town Store 17-7 Kamata, Wholesale Town, Fukushima City, Fukushima Prefecture
㉖Ebisu Store 1-20-4 Ebisu, Shibuya-ku, Tokyo Sreed EBISU Building 1F
㉗ Kintetsu Yao Store 2-1, 101 Kitahonmachi, Yao City, Osaka Prefecture
㉘ Takarazuka store 2-1-1 Sakaemachi, Takarazuka-shi, Hyogo Solio Takarazuka 1 GF
㉙ Hamamatsu Hirosawa Store 3-26-7 Hirosawa, Naka-ku, Hamamatsu City, Shizuoka Prefecture
㉚Sagami-Ono Store 3-2-1 Sagami-Ono, Minami-ku, Sagamihara-shi, Kanagawa Bono Sagami-Ono North Mall 1F
㉛ Okazaki store 2-14-8 Kamimeidaiji-cho, Okazaki-shi, Aichi Otori Riverside Terrace South Building S103
Minoh Store 6-1-30 Minoh, Minoh City, Osaka Prefecture Minoh Main Street Urban Life Hankyu Ikeda Store 3-2 Sakaemachi, Ikeda City, Osaka Prefecture
㉞Tsukuba Takezono Store 3-18-2 Takezono, Tsukuba City, Ibaraki Takezono Shopping Center 1st Floor ㉟ Akihabara Store 3-27-3 Kanda Sakumacho, Chiyoda-ku, Tokyo 1st Floor Garden Park Building
㊱ Nara shop 421-1 Kashiwagi-cho, Nara city, Nara prefecture
㊲ Sapporo Kotoni store 421-1 Kashiwagicho, Nara City, Nara Prefecture
㊳ Wakayama Store 103 Asahi Building 103, Suruga-cho, Wakayama City
㊴ Nara Ikoma Store 1600 Yata-cho, Ikoma-shi, Nara Entre Icoma No. 203 ㊵ Hiroshima Ekimae Store 5-1 Matsubara-cho, Minami-ku, Hiroshima-shi, Hiroshima
㊶ Kitami Store 3rd, 6th, Kita 2 Nishi, Kitami City, Hokkaido Knaps Building 1F
㊷ Shiga Kusatsu Store 6-1-17 Nomura, Kusatsu City, Shiga Prefecture
㊸ Naraoji Temple 2-29-16 Honmachi, Oji-cho, Kitakatsuragi-gun, Nara Prefecture
㊹ Nagaoka Store 471-1 Nanakamachi, Nagaoka City, Niigata Prefecture
㊺ Kyoto Shijo Karasuma Store 1st floor A, 12th Hase Building, 227 Hashibenkeicho, Nakagyo-ku, Kyoto City, Kyoto Prefecture
㊻Tomakomai Store 4-2-6 Takuyu Higashi Town, Tomakomai City, Hokkaido
㊼Kameoka Store 2-1 Nishikobayashi, Koze Town, Kameoka City, Kyoto Prefecture
㊽Iwade branch 70-1 Takase, Iwade city, Wakayama prefecture
㊾ Okinawa Futenma store 2-3-14 Shinshiro, Ginowan city, Okinawa prefecture ㊿ Yokohama Nakagawa station front store 1-11-25 Nakagawa, Tsuzuki ward, Yokohama city, Kanagawa prefecture CI Mansion Kohoku Nakagawa 1F-A
51 Saginomiya Store 3-20-5 Saginomiya, Nakano-ku, Tokyo
52 Fukuoka Yakuin Branch 2-7-35 Watanabe Dori, Chuo-ku, Fukuoka City, Fukuoka Prefecture 1F, Ciel Yakuin
53 Daimaru Fukuoka Tenjin Store 1-4-1, Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka Main building B2
54 Esaka Store 15-30 Toyotsu-cho, Suita City, Osaka Prefecture
55 Maebashi Shikishima store 4-1-3 Iwagamimachi, Maebashi City, Gunma Prefecture
56 Kobe Rokkodo Store 1-4-6 Morigocho, Nada-ku, Kobe City, Hyogo Prefecture
57 Kashima Branch 312-1 Tanihara, Kashima City, Ibaraki Prefecture
58 Kashiwa store 2-5-5 Asahi-cho, Kashiwa-shi, Chiba Casetta NK 1F
59 Morioka Store 3-18-27 Mukai Nakano, Morioka City, Iwate Prefecture Petit Entorpo Room 101
60 Nara Kashihara Store 72-1 Nakasoji Town, Kashihara City, Nara Prefecture
61 Toyota Maeyama Store 5-19 Maeyama-cho, Toyota-shi, Aichi 20-19
62 Jiyugaoka store 1-26-1 Jiyugaoka, Meguro-ku, Tokyo
63 Scheduled to open on May 15 (Fri) Kanazawa Store 5-2-17 Nishihonmachi, Kanazawa-shi, Ishikawa Station
64 Scheduled to open on Monday, May 18, Okayama Korakuen Dori Store 1-1 Yuminocho, Kita-ku, Okayama City, Okayama Prefecture
65 Scheduled to open on May 30th (Sat) Niigata Kawato Store 239-4 Kawatogane, Higashi-ku, Niigata City, Niigata Prefecture