[Okayama Prefecture] We are holding “Okayama Fruit Time in Tokyo”!

In Okayama Prefecture, we carry out "Okayama Fruit Time in Tokyo" as a campaign to spend a relaxing time while enjoying the seasonal white peaches and grapes produced in the prefecture.

From Friday, July 10th, we will hold a fair to sell prefecture-produced fruits and fruit parfaits at 8 stores, including department stores and high-end fruit specialty stores in Tokyo, and those who purchase 5,000 yen or more during the present period, We will present the world-famous Okayama denim mask.
*The fair and present period is different at each store.

In Okayama Prefecture, we hold fruit fairs in collaboration with high-end fruit specialty stores and department stores in order to let everyone in Tokyo know about high-quality fruits.
Many high-quality fruits such as white peaches and grapes are cultivated by the warm climate and cultivation techniques inherited from ancestors, so please enjoy the fruits of Okayama, which is called the "Kudamono Kingdom."

■Introduction of Okayama's fruits in season

Elegant whiteness and melting taste. White peach from Okayama.

By carefully pouching each small fruit and cultivating it, it becomes a transparent white, smooth flesh, and mellow white peach without direct sunlight.

Beauty like jewels, freshness. Okayama grapes.

From the beginning of soil preparation to the harvest, from the time of the buds to the harvest, by thinning out many good grains while imagining the appearance of the bunch, the appearance and taste will be excellent.

■Outline of fairs at each store ① Tottori Okayama Shimbashikan "Okayama Prefecture White Peach/Grape Fair"
Fair implementation period: July 3 (Fri)-October 25 (Sun)
Gift period: From July 10th (Friday) ※ It will end as soon as it disappears Address: 1-11-7 Shimbashi, Shimbashi, Minato-ku, Tokyo 1F/2F
Telephone: Shop on the first floor 03-6280-6474 Hospitality on the second floor 03-6280-6475
② Sun Fruit Tokyo Midtown store "Okayama Fruit Gallery"
Fair implementation period: July 22 (Wednesday) to September 30 (Wednesday)
Present period: July 22 (Wednesday) to September 30 (Wednesday)
Address: 9-7-4 Akasaka, Minato-ku, Tokyo D-B107 Tokyo Midtown Galleria B1F
Phone: 03-5647-8388
③ Isetan Shinjuku "Okayama Fair"
Fair implementation period: July 29th (Wednesday) to August 4th (Tuesday)
Gift period: Saturday, August 1st, Sunday, August 2nd
*Limited to 50 pieces distributed each day. Only one per person. 14:00-End as soon as it is gone.
*Some items are not covered.
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Isetan Shinjuku Main Building B1F Fresh Market Phone: 03-3352-1111
④ Shinjuku Takano Main Store “Okayama White Peach Fair”
Fair period: July 31 (Fri)-August 2 (Sun)
Present period: Mask presents for those who participate in Fruity Life Classes Address: 3-26-11 Shinjuku, Shinjuku-ku, Tokyo
Telephone: 03-5368-5151 (B2F)
⑤ Senbikiya Main Store Nihonbashi Main Store “Okayama Grape Fair”
Fair implementation period: Saturday, September 12th to Wednesday, September 30th
Present period: Saturday, September 12-Wednesday, September 30
Address: Nihonbashi Muromachi 2-1-2, Chuo-ku, Tokyo Nihonbashi Mitsui Tower 1F
Phone: 03-3241-0877
⑥ Ginza Senbikiya Ginza Main Store “Okayama Shine Muscat Pione Fair”
Fair period: Saturday, September 12th, Sunday, September 13th
Present period: Saturday, September 12th, Sunday, September 13th
Address: 5-5-1 Ginza, Chuo-ku, Tokyo
Phone: 03-3572-0101
⑦ Sun Fruit Nihonbashi Mitsukoshi Store “Okayama Fair”
Fair period: Wednesday, August 19th to Tuesday, August 25th
Present period: Wednesday, August 19th to Tuesday, August 25th
Address: 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo Nihonbashi Mitsukoshi Main Store New Building B2F/Main Building B1F
Phone: 03-3274-8578
⑧ Sun Fruit Ginza Mitsukoshi Store “Okayama Fair”
Fair implementation period: Wednesday, August 26-Tuesday, September 1
Present period: Wednesday, August 26-Tuesday, September 1
Address: Ginza Mitsukoshi B3F, 4-6-16 Ginza, Chuo-ku, Tokyo
Phone: 03-3535-1825

※The image is an image.
*Distribution will end as soon as the masks are out of stock at each store.

■ About Okayama Denim

Okayama Prefecture is known as the birthplace of domestic jeans.
A large number of denim-related companies are concentrated in Kojima and Ihara, Kurashiki City, as one of the largest production centers in Japan, and their reliable quality and technology are highly evaluated in the world.
We are currently working on the production of denim masks by utilizing our high technology, and are contributing to the prevention of the spread of new coronavirus infections.