Matsuya Ginza will open a year-end gift center from Thursday, November 5th.
Matsuya Online Store Year-end gift top: https://store.matsuya.com/seibo/
■ For this year's year-end gift, instead of returning home and greetings, "Give it because you can't meet"
This year's year-end gifts, which required a new lifestyle due to the spread of the new coronavirus infection, are "year-end gifts instead of homecoming" for those who refrain from returning home, and "greetings" to thank those who could not meet in person at the end of the year. We anticipate that new needs such as "alternative year-end gifts" will emerge. The trend is a gift for "enjoying luxurious meals at home time", which has spread due to the decrease in opportunities to go out and eat out due to the corona virus. At Matsuya, we have a selection of high-class ingredients selected by connoisseurs and items from restaurants and restaurants where you can easily enjoy professional taste.
In addition, we have expanded the number of "home delivery gifts" that are becoming more popular than midyear gifts. We have expanded the range of items centered on prepared foods and prepared foods for spending luxurious time at home, which is also recommended for "buying yourself", where demand is on the rise.
■ Luxury rice gifts to enjoy at home
① "Let's cook at home!" High-class ingredients are popular
There were some people in the sales floor who started to stick to ingredients and cooking utensils by self-catering, which started by refraining from going out.
<Nihonbashi Hiyama>
For Matsusaka beef sukiyaki from Mie Prefecture 500g 10,800 yen
Loin and shoulder loin with good quality fat that are procured by discerning the connoisseur, color, texture, lipid, size, and body shape.
② "House restaurant / restaurant" Main dish / side dish that colors the dining table
A gift from a restaurant / restaurant where people who refrain from eating out can enjoy the professional taste at home.
Matsuya Limited <Ginza KAIRADA>
Chef Minarada's special soup set of 3 types 5,616 yen
An authentic feast soup that is the true value of French cuisine and is carefully prepared with soup stock.
URL ｜ https://store.matsuya.com/goods/index.html?ggcd=20aw00901&cid=
■ The popular "Home delivery limited product" Japanese black beef and high-class rice burger are also available!
"Home delivery limited edition" that was strong in 2020. Limited to home delivery, we will deliver bargain items in simple packaging that does not use gift boxes. In Nakamoto, high-quality side dish items such as rice burger from a famous yakiniku restaurant were popular.
At this year's gift, we have expanded the handling from 72 items to 80 items in response to requests for such self-demand items. In addition, as featured products, we offer domestic Japanese black beef and branded rice, which are about 30% cheaper than the list price from popular brands in the underground food section. We have "gourmet foods that you can spend your time at home luxuriously" in the winter nest.
First appearance <Ginza Hatsune>
Japanese black beef thinly sliced 5,400 yen
Shoulder / shoulder loin 500g Private-use products are available for the first time from a butcher shop on the 2nd basement floor. We will deliver meat that is 27% cheaper than the regular price in chilled.
<Jojoen> Yakiniku Rice Burger Special
Set of 8 5,200 yen
Uses domestic rice and domestic beef. Sand the beef seasoned with Jojoen's special sauce on a fragrant rice plate.
URL ｜ https://store.matsuya.com/goods/index.html?ggcd=20aw60410&cid=
<Imperial Hotel Kitchen>
Pancake set 3,888 yen
A fragrant pancake with plenty of eggs and butter made by a pastry chef.
URL ｜ https://store.matsuya.com/goods/index.html?ggcd=20aw60409&cid=
■ Gift buyer comments
Buyer in charge of food gifts Ken Saito (33 years old)
This year's year-end gifts are focused on items that allow you to spend a gorgeous and luxurious time at home, such as department store-quality ingredients such as meat and seafood, and the taste of restaurants and restaurants. Among them, I recommend "Ise Sekliya's abalone steak". I would like you to conclude the end of the year with abalone and a luxurious feeling, with a congratulatory meaning in the reward of the year when various things happened.
At the fresh food section, the number of young people visiting the store is increasing to purchase selected ingredients and seasonings, and I feel that they are highly interested in eating at home. In addition, we received many requests that "I want to enjoy delicious food myself", and we have prepared a gift limited to home delivery, focusing on items that produce a gorgeous dining table, even more than usual. ..
[Other recommended products]
■ Luxury rice to enjoy at home
① "Let's cook at home!" Luxury ingredients
Matsuya Limited <Koishikawa / Maru Red>
Assorted Toshijima Toshijima, Mie Prefecture 5,400 yen
The greasy "Toshijima Toro Sawara" is a limited-time fishing ground on Toshijima, a rich fishing ground in Ise Bay.
<Nakahora Ranch>
Fermented glass fed butter set (without salt) 6,480 yen
It is delicious without any unpleasant taste, made from delicious milk squeezed from healthy cows grown in wild grass without stress.
URL ｜ https://store.matsuya.com/goods/index.html?ggcd=20aw01102&cid=
② "House restaurant / restaurant" Main dish / side dish that colors the dining table
Matsuya Limited <Pond d'Or Inno>
Chef's special roast beef 12,960 yen
It features a reddish taste and a soft texture made by cooking Japanese black beef at a low temperature. It can be used alone or as a salad.
URL ｜ https://store.matsuya.com/goods/index.html?ggcd=20aw00801&cid=
<Ise Sekliya>
Assorted abalone steak and spiny lobster soup 12,960 yen
Steamed abalone and baked the surface of the abalone steak is cooked in a frying pan at home and sprinkled with a special liver sauce to complete the side dish for Halle's Day.
<Shimonoseki / Maizuru>
Domestic Torafugu sashimi set 4,536 yen
Deliver fresh sashimi of tiger blowfish directly from the farm. It is about 15% cheaper than usual because it is delivered in a simple pack for your home.
URL ｜ https://store.matsuya.com/goods/index.html?ggcd=20aw60406&cid=
<Rice processing rice shop> Iwafune, Niigata
Koshihikari 5kg x 2 5,940 yen
A rice specialty store on the second basement floor. A 30% bargain on rice from famous production areas selected by 5-star rice master Rie Shibuya.
URL ｜ https://store.matsuya.com/goods/index.html?ggcd=20aw60401&cid=
■ Matsuya's year-end gift data
[Session]
Matsuya Ginza: 8th Floor Year-end Gift Center November 5th (Thursday) -December 22nd (Tuesday)
Matsuya Asakusa: 1st floor year-end gift center November 1st (Sun) -December 25th (Fri)
Internet Shopping: Thursday, November 5th, 10am to Monday, December 21st, 10am
[Number of products] Approximately 2,100 items (including 60 original products)
◎ Free shipping 890 points
◎ Approximately 260 early special recommended products
◎ 80 gifts limited to home delivery (72 last year)