Looking back on the history of the 111th anniversary of the founding Fujiya x Ginza Mitsukoshi Valentine event “FUJIYA Smile Switch Valentine 2021 in GINZA” will be held!

■ January 27th (Wednesday) -February 14th (Sunday), 2021 * The last day ends at 6:00 pm
■ Ginza Mitsukoshi Main Building 7th Floor Ginza Chandelier Sky Event Space

  • Fujiya and Ginza Mitsukoshi, who have continued to grow together in Ginza, will hold an event

Fujiya, which celebrates its 111th anniversary this year, entered Ginza in 1923 and opened the Sukiyabashi store in Ginza in 1953. Since then, it has been renovated and relocated repeatedly, and has been popular as one of the famous places in Ginza for about 68 years.

Fujiya and Ginza Mitsukoshi, which has been loved since opening a store in Ginza in 1930, will hold "FUJIYA Smile Switch Valentine 2021 in GINZA". Even if you are not a fan, you can see historical photos of Fujiya that once existed in Ginza, a reprint of the first Peko-chan doll in the store, the package at the time of the release of "Milky", which celebrated its 70th anniversary this year, and the desktop Peko-chan doll for milky sales promotion. It is an event where you can fully immerse yourself in the world of Fujiya, such as various must-see exhibits, sales of "Peko-chan" that can only be obtained here, stamp rally, sales of sweets and goods. There is also a limited edition product of "Western confectionery Fujiya" that is open in Ginza Mitsukoshi, and there are plenty of contents.

  • FUJIYA Smile Switch Valentine in GINZA Limited Edition

◆ Fujiya 111th Anniversary Limited Pure Gold Peko-chan <Complete build-to-order manufacturing>

In commemoration of the 111th anniversary of Fujiya's founding, we sell a completely made-to-order pure gold (30g used) Peko-chan doll that is originally created for this event. It is a gem with a serial number that can only be obtained here.
"Fujiya 111th Anniversary Limited Pure Gold Peko-chan" Tax-included 1,110,000 yen Complete build-to-order manufacturing, accepting only the first 10 people Total length about 75 mm (glass case height about 150 mm)

◆ “ FUJIYA Smile Switch Valentine Limited Fun Bag''

<Fun bag A image>

<Fun bag B image>

We have prepared two types of fun bags containing goods such as tabletop Peko-chan dolls, local country ma'am, and butter sand from Fujiya's new brand "FUJIYA CONFECTIONERY".
"FUJIYA Smile Switch Valentine Limited Fun Bag" 2 types Tax-included 5,500 yen * Limited fun bags are sold only at the Mitsukoshi Isetan online store.

Fun bag A: https://www.mistore.jp/shopping/product/900000000000000001591562.html
Fun bag B: https://www.mistore.jp/shopping/product/900000000000000001591563.html

◆ "With a heart, LOOK assortment"

<Original shopper & hologram package image>

Introducing a limited edition product of this event, in which the popular phrase from Fujiya's long-selling chocolate "Look" is holographically printed on the familiar "Look" package. We will hand it in the original shopper.
"With a heart, LOOK assortment" 648 yen including tax <Assortment contents> "Look (a la mode)", "Look 4 (chocolate collection)", "Look 3 (white lovers)" (all hologram printing packages)

◆ "FUJIYA Tunkaron"

The sweets that will be available only at this event are "Tunkaron," also known as "Fat Cho Macaron," with "Premium Raw Milky" from "Western Confectionery Fujiya," which is also open in Ginza Mitsukoshi, and a grain of domestic strawberries. It is definitely a cute dish.
"FUJIYA Tunkaron" (PINK x GREEN / YELLOW x BLUE / PURPLE x RED) 324 yen including tax

★ In addition, we have many other items such as "Western confectionery shop Fujiya" products, Fujiya online shop products, and carefully selected Peko-chan goods.

[Limited shopper gift for purchases of 2,000 yen or more including tax! ]

  • Get the original milky not for sale at the stamp rally around Ginza!

We will hold a stamp rally around the "FUJIYA Smile Switch Valentine in GINZA" event space, "Western confectionery shop Fujiya Ginza Mitsukoshi store", and "Fujiya Sukiyabashi store". If you collect all three stamps, you will receive one original milky designed to commemorate the 70th anniversary of the release of milky. Why don't you feel the connection between Fujiya and Ginza while walking around the city of Ginza?

"70th Anniversary Original Milky" <Not for sale>

Collect 3 stamps to get a limited edition milky!
There are 3 stamp venues. Stamps are stamped on purchases of 300 yen or more including tax at each venue.
Free gifts can be exchanged at any of the three locations.

■ Fujiya Suyoriyabashi store

■ Western Confectionery Fujiya Ginza Mitsukoshi Store (Ginza Mitsukoshi Main Building B2F)

■ FUJIYA Smile Switch Valentine in GINZA Venue (Ginza Mitsukoshi Main Building 7th Floor Ginza Chandelier Sky Event Space)

* Admission may be restricted from the perspective of preventing the spread of coronavirus infection.
* Business days, business hours, scheduled events, etc. may change due to various circumstances.
For details, please check the Ginza Mitsukoshi website.
* All prices include tax. The standard tax rate (10%) and the reduced tax rate (8%) are mixed.
* We have a sufficient quantity of products available, but please note that they may be out of stock.
* Product details and design are subject to change.