The 3rd Montblanc Art Project “MONTBLANC x The Chain Museum vol.3” will be held at the Montblanc Ginza Main Store from January 14th (Thursday) to March 31st (Wednesday), 2021.

Discrepancy between reality and information

Richemont Japan Limited Montblanc will release the third project "MONTBLANC x The Chain Museum vol.3" by Masamichi Toyama x PARTY on January 14, 2021 (Thursday). It will be held at the Montblanc Ginza Main Store on Wednesday, March 31st. The end date is subject to change.

■ Boutique becomes an art communication space

The Chain Museum is a new project by Masamichi Toyama and PARTY to "create the next way of art." By multiplying business and technology, we advocate transforming the relationship between art and individuals, making art more autonomous and free, and carrying out various activities to create a new relationship between art and humans. I keep proposing. Montblanc, which has been leading the "writing culture" for more than 110 years and has created communication through letters between people, deeply resonated with the activities of The Chain Museum and opened the Montblanc Ginza main store, which is the flagship store in Japan. Since March 2020, a special exhibition by a total of four up-and-coming young artists has been held on the stage. We aim to make the store shine as a new communication space. This time, which is the third installment, we have set a white arrow on Yuka Numata.



■ Art works that can be enjoyed online

Many of Yuka Numata's works will be exhibited in the show window of the Montblanc Ginza main store and on the 2nd and 3rd floors of the store under the title of "Sampling Theorem". The works can also be viewed online on the art community platform "ArtSticker" operated by The Chain Museum. Not only can you see detailed information about the work, but you can also purchase the exhibited work, send support and comments directly to the artist, and communicate.

https://artsticker.app/events/388

■ Statement "Sampling Theorem"

"We live in a variety of images. A wide variety of data exchanged on the Internet, good-looking photos posted on SNS, and advertisements all over the city. Technology is indispensable for human life. It has become a reality, and anyone can easily access digitally processed images. But is it a "real" experience to touch a "digital" image? At first glance, Numata's work may look like a digitally processed image. However, the material of the work is iron beads, and if you observe the surface of the work, you can see that fine particles are connected one by one. These works are shaped by thorough handiwork. She attempts to intervene in realistic physical activity in digitized images. The title of this exhibition, "Sampling Theorem," is a theorem that quantitatively indicates how often an analog signal can be sampled (Sampling) when it is converted to a digital signal. Is. The sampled grid-like discrete data is called a "pixel" or "pixel" and is the smallest unit of a digital image. Numata regarded this final unit as the fundamental element of the image and added an approach through the body. Each element that emerges from the artist's handiwork gives us a mysterious appreciation experience. Numata's challenge is to stir the boundaries between digital and real things, and to create an image that goes back and forth between two and three dimensions. "

JPEG Drawing 001

■ Profile of Yuka Numata

Born in 1992. It was born in an era called the digital native generation, where the Internet is an indispensable part of our lives from the time we have a physical mind. It's been less than 20 to 30 years since the internet began to permeate everyday life, and it's a two-dimensional space such as VR (Virtual Reality), games that are so elaborately made that it is indistinguishable from live action, and animation by 3DCG that continues to evolve. Continues to expand. The virtual world is beginning to erode into the real world and is so seamless that the boundaries are obscured. In the future, a few years from now, the concept of dimension will no longer exist and cannot occur in modern everyday life. Isn't it possible that bugs and deviations occur in the living space? The work develops the image processed on the personal computer by installation, painting, etc. Some of the installation materials use children's toys called iron beads, and while using an analog expression method, a digital image is created by using a method that causes visual deviations such as computer bugs. It is taken in. We use motifs that are closely related to everyday life, such as humans, food, cityscapes, and computer graphics, and are trying to remind the viewers of familiarity and déjà vu.

<Awards>

・ 2018 Mr. O Memorial Award ・ 2019 A-TOM ART AWARD Grand Prix Winner ・ 2019 Ishibashi Foundation Scholarship Student
Instagram: https://www.instagram.com/numatayuka.artwork/

■ About The Chain Museum

In addition to the PLATFORM business that operates the art community platform "ArtSticker" with the aim of "multiplying business and technology to transform the relationship between art and individuals and make art more autonomous and free". , MUSEUM business, which develops small and unique museums all over the world, and CONSULTING business, which curates art for each place and facility.

https://tcm.art/

■ About Montblanc

Founded in 1906, Montblanc, synonymous with outstanding craftsmanship and design, has pushed the boundaries of innovation since it quickly revolutionized writing culture. Driven by ingenuity and imagination, we are advancing the expression of excellent craftsmanship in all categories, from luxury stationery and watches to leather goods, new technologies and accessories. Reflecting the endless mission of creating a luxury “business lifestyle partner” created from bold ideas and artisan skills, Montblanc's white star-shaped emblem symbolizes performance, quality and sophisticated style. .. As part of its ongoing commitment to supporting those who are trying to leave a mark on the world, Montblanc aims to sponsor educational programs around the world and maximize their potential. We are continuously implementing the initiative.

[Reader contact information]
Montblanc Contact Center
TEL: 0120-99-8291
URL: https://www.montblanc.com

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