“Sustainable Think.”, A new sensation shop where you can feel and purchase Sustainable and SDGs in Yurakucho Marui, has opened!

On the 7th floor of Yurakucho Marui, a new sensation shop "Sustainable Think." Will open on March 12, 2021 (Friday).

■ What is "Sustainable Think."

A concept store "Sustainable Think." Will open on the 7th floor of Yurakucho Marui, where you can think and learn about SDGs and the global environment through sustainable products. While thinking and learning, we will develop products that are friendly to society and the global environment, where you can think "I want to introduce them to everyone," "I want to buy and support," and "I want to give gifts to people I like."

In addition, this shop is also a shop that embodies an ecosystem of sustainable product development, and the function of a lab shop where factories and manufacturers that develop sustainable materials can collectively perform concept creation, product development, launch, and over-the-counter sales. I also have it.

Fashion designer Haruki Sasaki, artist / type designer Yuriko Wada, and creative director / printing director Atsushi Morita will be in charge of product development for "Sustainable Think." Enjoy a new concept store that embodies the ecosystem from product development to sales launch.

■ Brands scheduled to open (partial) * Click to enlarge

Many other brands are planning to open stores.

■ Creative charge

Ikura Design Co., Ltd.

A design company represented by fashion designer Haruki Sasaki. Haruki Sasaki Born in 1974. Worked as an assistant designer at TSUMORI CHISATO while enrolled in the Bunka Fashion College apparel design department. After graduating from the same school in 2000, he joined Bigi Co., Ltd. in 2001 and has been working as an assistant designer since the launch of FRAPBOIS. After that, after working as a freelance designer, he became a FRAPBOIS designer in 2005. After that, he became an advisor to Heralbonnie Co., Ltd. in 2018, and became a director (CCO) in 2019, overseeing the creative of the company.

http://ikurahdesign.jp/

Paper Parade Co., Ltd. <br /> A design team "exploring the" infinite possibilities "of paper and printing" by artist / type designer Yuriko Wada and creative director / printing director Atsushi Morita. While crossing over a wide range of knowledge about paper and printing / processing technology, typography, modeling expression, and digital expression, he handles physical and three-dimensional experience design. In addition, he specializes in communication design and brand design that connect users with "creators" such as factories and craftsmen.
http://paperparade.tokyo/

■ Store details