Take the Shinkansen to GINZA SIX for local “specialties”! -“Saichi” Ohagi, “Enhachi” Ankoro Mochi, Fukuda Bread … etc- “Mono POP-UP STORE” will be opened!

○ The JR East Group is promoting regional revitalization by disseminating the appeal of the region and selling local products.

○ JR East Shoji Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Shinichi Inoue) will announce "Mono POP-" from August 27th (Friday) to September 26th (Sunday). We will open "UP STORE" at "GINZA SIX", the largest commercial facility in the Ginza area, and work to further promote the appeal of the region.

○ At this store, we utilize the Tohoku, Joetsu, and Hokuriku Shinkansen every day to deliver regional confectionery and local bread that are rarely distributed in the Tokyo metropolitan area, and seasonal fruits that are sent directly from the production area with high freshness. We sell local products!

<Outline of implementation>
■ Period From August 27th (Friday) to September 26th (Sunday), 2021
■ Store opening location GINZA SIX B2F Foods floor (store location map No. 13)
6-10-1, Ginza, Chuo-ku, Tokyo 104-0061
■ Business hours 10: 30-20: 30 * 10: 30-20: 00 (as of 8/23) due to the state of emergency
The sales start time of products transported by Shinkansen will be after the afternoon.
■ Transportation JR East Shoji Co., Ltd. ■ Products for sale ① Local confectionery, local bread, seasonal fruits, etc. transported by Shinkansen (Saichi no Ohagi, Enhachi's Ankoro Mochi, Fukuda Bread, Yamazen Mochimochi Yaki, Shine Muscat from Shinshu・ Nagano purple, white peach from Fukushima prefecture, etc.)
② is recommended! Local products from the eastern Japan area (bread pelican, bamboo dumpling bread, wine from Sendai Akiu Brewery, bottle don in Miyako City, Iwate Prefecture)
③ Tokyo area special product certified food (E mark certified food) * Collaboration with Tokyo's PR sales business (for a limited time from August 27th to September 9th, E mark certified foods such as roasted sardines, jarring, and edible tsubaki oil) )




<Products transported by Shinkansen>
The sales start time of each product will be after the afternoon. Details will be announced on "Mono Official Facebook".
URL: http://www.facebook.com/nomonokun

* The contents are subject to change or cancellation without notice. * Products will end as soon as the quantity is no longer limited.

In addition, some products can be ordered through the Internet reservation service "JRE MALL Net de Ekinaka" and can be picked up at "BAGGAGE STORAGE +" at Tokyo Station.

<Recommended! Local products in the East Japan area (example)>

【reference】
■ Things are regional areas centered on food from all over eastern Japan, based on the concept of "seasonal items," "local items," and "related items," which the JR East Group is developing as part of the regional rediscovery project. It is a shop that introduces the charm of.
The Ueno store opened in 2012, followed by the Akihabara store (2014), the Tokyo Station Gransta Marunouchi store (2017), and the Singapore Jewel Changi Airport JW 360 ° store (2019).

■ "JRE MALL Net Ekinaka" is a service provided by JR East that you can order online and receive at Ekinaka stores. We carry sweets, fashion goods, bento boxes, and sweets that are perfect for souvenirs and gratitude.
URL:https://www.net-ekinaka.com/shop/default.aspx

<Related article>
Japanese flagship store "Eataly Ginza store" will open on August 25, 2021 (Wednesday) at GINZA SIX!

Taiwan's popular confectionery brand "Sunny Hills" opens for the first time in the Ginza area! New store opens in GINZA SIX on July 30

Tabio brand flagship store "Tabio Japan GINZA SIX store" reopened on 6/11 (Friday)

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