An unprecedented antenna shop “Manabel Marche” will open for a limited time at Tokyu Plaza Ginza, which will be a step toward thinking about the attractiveness of a sustainable society and region!

Connect rural areas and cities. Tokyu Land Corporation, a renewable energy business, has a new approach toward a sound material-cycle society

■ Opening period: November 30th (Tuesday) -December 28th (Tuesday), 2021

Tokyu Land Corporation aims for a sustainable future and works to solve social issues. An unprecedented new type of antenna shop "Mana Belle Marche-Production Process Exhibition Covered by Children-" (hereinafter, "Mana" "Belle Marche") will be open on the B1 floor of Tokyu Plaza Ginza for a limited period of about one month from November 30th (Tuesday) to December 28th (Tuesday), 2021.

You can enjoy local specialties and local gourmet foods sent directly from the production area while feeling the charm of sustainable societies and regions in various parts of Japan.
"Learn" and "Enjoy" With a new form of Marche, we invite you to participate in the three areas of Namegata City, Ibaraki Prefecture, Kushiro Town, Hokkaido, and Matsumae Town, Hokkaido, where we are developing our renewable energy business.

"Manabel Marche" logo

"Manabel Marche" image perspective

■ Renewable energy and commercial facilities. Solving social issues and tackling a sound material-cycle society using our own assets

At Tokyu Land, facing major social issues such as climate change countermeasures and achieving SDGs, creating a sustainable society is a major pillar of our business, and "realization of a carbon-free society," "development of local economy," and "energy self-sufficiency rate in Japan." We are developing the renewable energy business "ReENE" with 68 businesses nationwide and a rated capacity of 1,201 MW (as of the end of September 2021, including under development).

Tokyu Land's renewable energy business "ReENE"

The three local governments participating in "Manabel Marche" this time are the areas where ReENE's business is being carried out.
Marche is a place where the thoughts of the regions and people involved can be spun and circulated by letting customers living in the city center know that they are producing clean energy while disseminating the appeal of each region. Open

This is an unprecedented new initiative that connects and circulates rural areas and cities by combining the solutions to social issues that we want to achieve and the urban development that we have cultivated over the years. In addition, during the "Manabel Marche" period, at the Tokyu Plaza Ginza building, we will work with advanced problem-solving companies such as Corex Shinei Co., Ltd. and the JTB Group to create content and disseminate examples of sustainable efforts. , We will also propose a new form of co-creation in a sound material-cycle society.

As a comprehensive real estate developer, we have promoted a wide range of businesses such as housing, resorts, office buildings, commercial facilities, and renewable energy. We have a history of constantly facing and thinking about local, social and environmental issues. What we have cultivated there is the ability to provide from the same perspective as our stakeholders. In order to deliver new value and clean energy to the future, we will promote business for the next future from a sustainable perspective together with our partners, local residents, and customers.

■ Characteristics of "Manabel Marche"
A store that makes eating more enjoyable, combining "learning" and "Marche"

"Manabel Marche" is a limited-time store that combines "learning" about the production process in the middle of Ginza and "Marche" where you can enjoy special products sent directly from the production area. At the store, dialogues with producers in Namegata City, Ibaraki Prefecture, Kushiro Town, Hokkaido, and Matsumae Town, Hokkaido will be exhibited by voice.
The interview was conducted by question-loving children nationwide who took the interview program under the supervision of Professor Kenryu Nakamura of the Research Center for Advanced Science and Technology, the University of Tokyo. Simple and surprising children's questions give us a lot of awareness. Through the voices of the producers they interviewed, you can feel the production process and the thoughts of the producers hidden in it, so that you can enjoy eating more than just eating things. It is exactly "Manabel Marche" that combines such "learning" and "Marche".

■ Outline of "Manabel Marche"

Name: "Manabel Marche-Production Process Exhibition Covered by Children-"
Period: November 30th (Tuesday) -December 28th (Tuesday), 2021
Hours: 11: 00-20: 00 * Places equivalent to Tokyu Plaza Ginza business hours: Tokyu Plaza Ginza B1 floor Contents:
・ Interview with producers by child reporters (exhibition of "voice")
・ Sales of special products sent directly from local production areas ・ Tasting sales of local sake and local beer at cafe counters [Participating local governments]
Namegata City, Ibaraki Prefecture, Kushiro Town, Hokkaido, Matsumae Town, Hokkaido Cooperation: atacLab Co., Ltd., Kenryu Nakamura (Professor, Research Center for Advanced Science and Technology, University of Tokyo / Supervised by coverage program)
Fee: Free admission * Purchase of special products is charged HP:

<Example of special product>

(From left)
・ Namegata City, Ibaraki Prefecture Strawberries 880 yen (tax included)
・ Kushiro-cho, Hokkaido Oyster food kelp 950 yen (tax included)
・ Matsumae-cho, Hokkaido Junzukuri sea urchin 2,990 yen (tax included)

■ Developing initiatives in the museum where you can learn while experiencing sustainability and solving social issues such as food loss

At Tokyu Plaza Ginza, during the Manabel Marche period, we will develop initiatives that allow you to learn while experiencing sustainability and solving social issues. One of them is food loss. "Manabel Marche" will be offered as a menu using special products in cooperation with NewsPicks NewCafe on the 7th floor so as not to dispose of food.

In addition, Koarex Shinei Co., Ltd., which collects paper waste and recycles it into toilet paper, will exhibit milk carton recycling activities, art works using toilet paper, and sustainable tourism and local consumption of energy by introducing advanced cases by the JTB Group. We also hold talk events to learn.

■ "NewsPicks New Cafe" store overview

Store name: NewsPicks NewCafe
Location: Tokyu Plaza Ginza 7th floor Business hours: 11: 00-23: 00 (LO 22:00)
Phone: 070-3765-9571
* Business hours are subject to change. For more information, please contact NewsPicks New Cafe * Please check the above URL for the menu offered during the period.

■ "Let's learn sustainability from toilet paper" (tentative name) Event outline

Name: "Learn Sustainable from Toilet Paper" (tentative name)
Cooperation: Koarex Shinei Co., Ltd. Period: November 30th (Tuesday) -December 28th (Tuesday), 2021
Hours: 11: 00-20: 00 * Places equivalent to Tokyu Plaza Ginza business hours: Tokyu Plaza Ginza Contents:
・ Milk carton recycling gift Toilet paper will be presented to visitors who bring their milk carton. Milk cartons collected during the period will be recycled into toilet paper together with the paper waste collected at the Tokyu Plaza Ginza store.
・ Art exhibition using toilet paper Art works using toilet paper produced by Japanese artist "Kankan" living in Spain will be exhibited in the special space on the 1st floor of Tokyu Plaza Ginza.

Fees: No entry fee or admission fee * Please check the official website of the facility for details.

■ "Let's learn sustainable efforts together" (tentative name) Event outline

Name: "Let's learn sustainable efforts together" (tentative name)
Cooperation: JTB Group Date: December 20, 2021 (Monday) 16: 00-20: 00 (planned)
Location: To be determined Contents:
・ Seminar where you can learn "SDGs" that you can't hear anymore in an easy-to-understand manner ・ Tokyu Land Corporation, JTB Group Sustainable Case Study Seminar ・ Sustainable Tourism Advanced Case Study Seminar ・ Tokyu Land Corporation "ReENE" Presentation fee: No entry fee * Advance application required. Scheduled to be held locally and online * Please check the official website of the facility for details.
* The holding period and time may change due to the government's request to refrain from going out. * It may be canceled or postponed due to social conditions.

■ Overview of participating local governments

(1) Located between two large lakes, Kasumigaura and Kitaura, Namegata City, Ibaraki Prefecture, the warm climate makes the production of more than 100 items of agricultural, livestock and marine products active. Among them, sweet potatoes are one of the leading production areas in Japan and have been highly evaluated, such as receiving the "Japan Agriculture Award Grand Prize" and the "Agriculture, Forestry and Fisheries Festival Emperor's Cup".

(2) Forest areas occupy 3/4 of the area of Kushiro Town, Hokkaido, and Kushiro Town is blessed with abundant nature such as Kushiro Marsh National Park, where seafood such as kelp, oysters, and sea urchins are also popular. , Is gaining popularity all over the country.

(3) Matsumae Town, Hokkaido Located at the southernmost tip of Hokkaido, it is the only castle town in Hokkaido that is blessed with a warm climate and has "Matsumae Castle", which is known as a famous place for cherry blossoms. A variety of seafood such as abalone, sea urchin, and tuna, including Matsumaezuke, are abundant.

■ "Tokyu Plaza Ginza" Facility Overview

Location: 5-2-1 Ginza, Chuo-ku, Tokyo
Number of stores: Approximately 100 stores Business hours:
11: 00-21: 00 (shopping service cafe)
11: 00-23: 00 (Restaurant / Food)
* Representative TEL: 03-3571-0109, which varies depending on some stores
Official HP:
Tokyo Metro Ginza Line / Marunouchi Line / Hibi Line "Ginza" Station Exit C2 / C3 1 minute walk Tokyo Metro / Hibi Line / Chiyoda Line "Hibi" Station Exit A1 2 minutes walk
A 4-minute walk from the Ginza Exit of Yurakucho Station on the JR Yamanote Line and Keihin Tohoku Line * Admission to the hall and event venue may be restricted during times of congestion * Regarding efforts to prevent the spread of new coronavirus infection Please refer to the following

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