A total of 12 popular sweets shops such as the first store in Tokyo are lined up in Ginza!

"GINZA SWEETS MARCH" Grand Opening on April 27 (Wednesday)

Melsa Co., Ltd. will open "GINZA SWEETS MARCH" on the 1st floor of the commercial facility EXITMELSA in Ginza 5-chome, Chuo-ku, Tokyo on April 27, 2022 (Wednesday). A total of 12 stores will be lined up, including 3 stores for the first time, 4 stores for the first time in Tokyo, and 2 stores for the first time in commercial facilities, and a new sweets spot will be created in an excellent location on the ground floor along Ginza Chuo-dori.

Based on the concept of "to you, to me who did my best, a special gift", "Shizuka Western Confectionery Store Natural Confectionery Research Institute", which proposes making sweets that consider the global environment, and Jerome, who was the head chef at a three-star restaurant. 3 first stores, 4 first stores in Tokyo, including "JÉRÔME cheesecake GINZA", a superb Basque cheesecake specialty store supervised by Mr. Kirboff, and "Hyuga Toshihisaan", a chestnut confectionery specialty store in the hidden chestnut production area "Miyazaki". A total of 12 stores will be lined up, including a store and 2 stores that opened for the first time in commercial facilities, and a new sweets spot will be created in an excellent location on the ground floor along Ginza Chuo-dori.

・ First store

GINZA SWEETS MARCH newly decorates the fruit "Supreme fruit like Western confectionery Daifuku" "Kandaya (Canada)" , the finest Basque cheese supervised by Jerome Kirbov, head chef at a three-star restaurant in Spain A total of three stores will be opened as the first stores, the cake specialty store "JÉRÔME cheesecake GINZA" and the meringue confectionery specialty store "Petitrier" , which is currently the hot topic of meringue.

・ First store in Tokyo

Hakone Sagamiya, a store specializing in chestnut confectionery in the hidden chestnut production area "Miyazaki", which has many celebrity fans, and "Sagamiya Ginza rev " , a store specializing in nut vessel and baked confectionery that is very popular in Hakone Yumoto. .1 ” , “ pâtisserie J'ouvre ” , which handles the best souvenir sweets in Nagoya, and “ Anko no Kachi ”, which expresses the new possibilities of Anko and Western confectionery in Kansai, for the first time in Tokyo. I will open a store.

・ First opening of a commercial facility

Incorporating SDGs produced by a chef from Pierre Marcolini, the popular natural pastry shop "Shizuka Pastry Shop Natural Confectionery Research Institute" in Shirokane Takanawa, and the Azabujuban patisserie specializing in the northern Milan tradition "Milan Pudding " Milano Dolce Tre Spade ” , a total of two stores will open for the first time in a commercial facility.

・ Limited products at stores that open in advance

At the chocolate specialty store "Chocolate Pared All" , which explores all the possibilities of cacao and chocolate using homemade chocolate that handles the entire process from the selection and roasting of cacao beans, we are developing products with a unique taste. .. In addition, we will release "Ginza Tea Collection" etc. as a GINZA SWEETS MARCH limited product.

At the popular patisserie "Pâtissier Tokano TOKYO" in Nagoya, "Tsubaki Honey Finanche" using camellia honey, which is rare in Japan, will be on sale. "Ginza Bunmeido" , which is familiar from TV commercials, was founded in Nagasaki in 1900 and will celebrate its 100th anniversary this year since it entered Tokyo in 1922. In this milestone year, we will sell 100th anniversary castella for a limited time.

・ April 27th open event

From 11:00 on April 27th, the first 1,000 people will receive an original clear file. In addition, the first 100 people who purchase over 2,000 yen (tax included) at GINZA SWEETS MARCH will receive a Chocolatier Palet D'or "Cacao Spread" as a gift. ※The photograph is an image. It will end as soon as it runs out.

・ About the facility name "GINZA SWEETS MARCH"

"MARCH" means "march" in English.
I came here by offering delicious and vivid sweets from the desire to create a lively space where many attractive sweets are marching vigorously and from the meaning of "march song" used for cheering. We named it with the desire to boost the energy of our customers.

・ Overview of EXITMELSA

・ Location: 5-7-10 Ginza, Chuo-ku, Tokyo ・ Business owner: Melsa Co., Ltd. ・ Communication: 2 minutes walk from Exit A2 of Tokyo Metro Ginza Station ・ Business hours: 11: 00-20: 00
(Restaurant: 11: 00-23: 00 * Excluding some stores)
・ Official Instagram: https://www.instagram.com/exitmelsa_ginza/

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