-The taste of mackerel that represents Fukui, which you want to eat in the summer, is gathered in Tokyo-
Fukui Prefecture Antenna Shop Aoyama store "Fukui Minami Aoyama 291" and Ginza store "Food Mart Fukuikan" from July 1st (Thursday) to August 2nd (Monday) "Stamina up! Summer is Saba! Fair" Will be held.
"Stamina up! Summer is mackerel! Fair" is a specialty of Fukui prefecture, "Saba", which is loved by people who refrain from traveling or returning home due to the influence of the new corona virus as a stamina food that survives the summer during the half-summer season. In order for you to enjoy the charm of the mackerel in Tokyo, we have a lineup of mackerel, including Hama-yaki mackerel, which is made by grilling a whole mackerel, grilled mackerel sashimi, a specialty of Fukui prefecture, and Japanese sake that goes well with mackerel. It is a fair where you can fully enjoy the charm of.
Stamina up! Summer is mackerel! Fair
■ Fukui mackerel, also known as Saba Kaido
It is a highway that connects Kyoto from the Wakasa region via Kumakawa, and is used as a road to carry products on the Sea of Japan side. Especially because mackerel was liked by the people of Kyoto, it has come to be called "Saba highway" and is now called "Saba highway". It is also certified as a Japanese heritage site. It is said that by the time Saba arrived in the capital of Kyoto, the saltiness was just right.
■ Reasons to eat mackerel in summer
In the Okuetsu region of Fukui, it is customary to eat roasted mackerel on the 11th day of the summer solstice. A long time ago, it is said that the lord of Ohno distributed it to the lords to heal the body tired from rice planting and survive the hot summer, and now it is eaten throughout the prefecture as a stamina food to prevent heat fatigue. .. At the fish shop in Ono, "Half-summer mackerel" is baked and sold at the store every year, which is a tradition of Fukui unique to this period.
Saba Kaido
Hamayaki mackerel
■ Overview of Fukui Prefecture Antenna Shop "Stamina up! Summer is Saba! Fair"
For a month, you can enjoy the charm of Fukui Prefecture's specialty "mackerel," which is loved as a summer stamina food, in Tokyo. At the "Stamina up! Summer is mackerel! Fair", a secret secret of carefully selected thick mackerel with fat, including grilled mackerel that is made by skewering a whole mackerel that is eaten as "half-summer mackerel" during the half-summer season. Mackerel sashi baked with sauce, mackerel cans that you can enjoy various tastes with basil and tomato sauce, mackerel that uses rice bran and has a pleasant and mellow taste, from dents to Japanese sake that goes well with dents, representing Fukui It is a fair where you can fully enjoy the charm of mackerel.
In addition, at the eat-in corner of the Ginza store "Food Mart Fukuikan", "Amida Soba Grilled Mackerel Grated Soba" and "Special Spicy Mackerel Curry" will be sold at a special price limited to the fair.
[Holding period]
July 1st (Thursday) -August 2nd (Monday), 2021
[Venue]
Fukui Prefecture Antenna Shop Aoyama Store "Fukui Minami Aoyama 291", Ginza Store "Food Mart Fukuikan"
[Main products] * Some products may not be available at all stores.
Takaraya Shoten: Series that can be eaten to the bone Salt-dried mackerel, smoked mackerel Fukumaru Foods: Saba Heshiko Chidorien: Saba no Heshiko Kitamae Ship Kawamoto: Feast Sabameshi Fukui Canned Mackerel Canned Mackerel 38ROAD Various Wakahiro: Sabastian Various Bath Central: Golden Mackerel Ippon Yoshikubo Main Store: Ippon Yoshi Junmai Sake Yoshida Sake Brewery: Saba Shining Dry Meal Sake
[Limited time sale]
・ Saturday and Sunday limited sale during the fair period Obama Seafood: Domestic roasted mackerel skewer
・ July 3rd (Sat), July 4th (Sun), July 17th (Sat), July 18th (Sun) Limited stock Wakasa: Wakasa plum grilled mackerel sushi 8 Kan Wakahiro: Grilled mackerel 8 pieces of sushi
・ July 10th (Sat), July 11th (Sun), July 24th (Sat), July 25th (Sun) Limited stock Ichinomatsu: Grilled mackerel sushi 7 Kan Ichinomatsu: Kaki no ha sushi 8 pieces
・ July 31st (Sat), August 1st (Sun) Limited stock Kitamae Ship Kawamoto: Norimaki Grilled Mackerel Sushi 7 Kan Kitamae Ship Kawamoto: Konbu Maki Mackerel Sushi 7 Kan
[Ginza store "Food Mart Fukuikan" eat-in corner limited menu fair special price]
・ Grilled mackerel soba noodles with Amida soba
920 yen (tax included) * Usually sold for 1,020 yen (tax included) Echizen grated soba topped with fatty grilled mackerel, this is a cold soba with a new taste.
・ Special spicy mackerel curry
800 yen (tax included) * Usually sold for 900 yen (tax included) A mackerel curry topped with grilled mackerel with fat on a Japanese-style curry with the flavor and flavor melted from the mackerel loosened meat stewed with spices.
Strong mackerel can
Domestic grilled mackerel skewer
Nori roll grilled mackerel sushi
■ About Fukui Antenna Shop
Fukui Prefecture is surrounded by the magnificent Sea of Japan and fertile land. A number of traditional crafts backed by history, delicious water and delicious ingredients cultivated in abundant mountains. We will deliver the charm of Fukui that you can enjoy with your eyes, taste with your tongue, and make your heart happy.
Fukui Prefecture Antenna Shop (left) Aoyama store "Fukui Minami Aoyama 291" (right) Ginza store "Food Mart Fukuikan"
1. 1. Aoyama store "Fukui Minami Aoyama 291"
(5-4-41 Minami Aoyama, Minato-ku, Tokyo Glassarea Aoyama)
URL: https://fukui.291ma.jp/aoyama/
We display and sell various crafts such as food and local sake, which Fukui Prefecture, which ranks first in Japan in the happiness ranking by prefecture, and the frame of eyeglasses, which boasts the highest production in Japan.
On the 1st floor, there is a restaurant "Fukui, Watchtower" operated by a long-established inn in Fukui prefecture. You can taste "delicious Fukui". In addition, we have set up a tourist information corner and a special exhibition corner to disseminate information on Fukui Prefecture and provide business support to companies in the prefecture.
2. Ginza store "Food Mart Fukuikan"
(Ginza West Building 1F, 1-3-3 Ginza, Chuo-ku, Tokyo)
URL: https://fukui.291ma.jp/ginza/
"Food Mart Fukuikan" is a restaurant specializing in delicious "food" in Fukui Prefecture.
At 291 we have delicious tastes including items that are not available. Equipped with an eat-in counter, you can enjoy the seasonal taste of freshly made Fukui.
■ Fukui Antenna Shop Efforts to prevent the spread of new coronavirus infection
At the Fukui Antenna Shop, we take measures that consider the health and safety of our customers and staff. We apologize for any inconvenience, and thank you for your understanding and cooperation.
・ What we are working on for safety
(1) Staff are obliged to wear masks.
(2) We have canceled the tasting / tasting (including paid) service, and removed some testers and exhibition samples.
(3) Workshops and events will be canceled for the time being.
(4) We will provide simple customer service with short-term guidance. In addition, it may not be possible to check because it will be a long-term customer service.
・ What I would like to ask our customers
(1) Please come to the store wearing a mask.
(2) When lining up at the cash register, please wait before and after.
(3) Please let us know your payment method (cash, credit card, mobile payment).
(4) Money will be exchanged on the tray.
■ General inquiries regarding the fair (product) published in this release
・ Aoyama store "Fukui Minami Aoyama 291"
Person in charge: Iida Phone: 03-5778-0291
* Excluding the year-end and New Year holidays, 11: 00-19: 00
* Business hours may change due to the influence of the new coronavirus.
・ Ginza store "Food Mart Fukuikan"
Person in charge: Furuichi
Phone: 03-5524-0291
* Excluding the year-end and New Year holidays, 10: 30-20: 00 (Monday-Saturday), 10: 30-19: 00 (Sunday / holiday)
* Business hours may change due to the influence of the new coronavirus.
