The “Strawberry Fair of Fruit and Vegetables” will be held for a limited time from November 16th, with 5 types of strawberries such as “Kirapika”, which was spent 17 years in the development of the popular evolutionary Japanese sweets centered on Ebisu and Ginza.

Japanese-style fruit parlors "EBISU Strawberry Hall" and "Ginza Strawberry Hall" will hold "Strawberry Fair of Fruit and Vegetable Hall" from November 16, 2021 (Tuesday) to sell dorayaki using 5 kinds of strawberries. .. Introducing this time in the lineup are very rare varieties that are not generally distributed, such as "Kirapika", which has been developed for 17 years, and "Red cheeks", which can enjoy sweetness, acidity, and richness.
* There is a possibility that it will end early due to the influence of weather etc. and the varieties handled may change.

Seikado is a Japanese-style fruit parlor that carefully selects and purchases high-class domestic brand fruits that are not generally distributed.
The signature menu of the fruit and vegetable hall is a fruit dorayaki with a new texture that overturns the conventional concept of dorayaki. The dorayaki has a unique blend of mochi powder and shiratama-ko, which suppresses the dryness peculiar to dorayaki and feels light while being thick, to achieve the Japanese texture that many people like. We have two types of "Dorayaki Mochimochi".

Dorayaki, which has been loved by Japanese people for a long time, is a unique dorayaki that has a new sensation but is somewhat familiar by using seasonal fruits. It looks beautiful and has a lot of variations, so it is a perfect souvenir for your private or business scene, or as a reward for yourself on the day you worked hard.

"Fruit and Fruit Hall Strawberry Fair" Menu



* Since we have the most delicious fruits in our shop, we will change the production area and brand from time to time. Even if the same fruit is used, the price of the product may fluctuate depending on the variety, or it may not be available depending on the season.

Sale period: November 16th (Tuesday) -November 24th (Wednesday)
At the "Fruit Hall Strawberry Fair," we offer five varieties of branded strawberries wrapped in the popular glutinous dough, bean paste, and white bean paste. Please take this opportunity to compare and enjoy 5 varieties of branded strawberries with different tastes and textures.
* The combination of dough and bean paste may change when the product is actually sold.

■ Mochimochi Shiroan x Tochiaika (Tochigi Prefecture) Price: 850 yen (tax included price: 918 yen)
A juicy variety with abundant fruit juice, characterized by low acidity and strong sweetness.

■ Mochimochi Shiroan x Shinshin (Nagano) Price: 700 yen (tax included price: 756 yen)
Among the summer and autumn strawberries that have a strong acidity, it is a rare and sweet variety with a high sugar content.

■ Mochimochi Granulated Bean Paste x Beni Hoppe (Shizuoka Prefecture) Price: 780 yen (tax included price: 842 yen)
A variety with a good balance of sweetness and acidity, rich and rich in fruit juice.

■ Mochimochi Granulated Bean Paste x Tochiotome (Tochigi Prefecture) Price: 700 yen (tax included price: 756 yen)
A variety with a good balance of sweetness and acidity, with a soft scent.

■ Mochimochi Granulated Sugar x Kirapika (Shizuoka Prefecture) Price: 950 yen (tax included price: 1,026 yen)
A variety that gives off various scents such as strawberries, roses, apples, and bananas, and has a good balance between sweetness and acidity.

Dorayaki's commitment

Commitment POINT ① Luxury use of carefully selected high-class fruits Is carefully selected at the timing when you can taste the most delicious high-class fruits that are not widely distributed. Among the high-class fruits, professionals are connoisseurs of the "seasonal season", purchase the most delicious production areas and brands at that time, and provide the best taste when you come.

Commitment POINT ② Cream <br /> A craftsman with 20 years of pastry chef finely adjusts more than 10 types of cream base. Using brown sugar from Okinawa prefecture, it is finished in a gentle cream that does not destroy the taste.

POINT ③ Anko / Shiroan <br /> We are particular about organic farming and use organic JAS certified organic bean paste that does not use chemical fertilizers or pesticides. The sweetness is reduced so as not to spoil the flavor of the fruit, which is the main character, and the finish is smooth and gentle.

Commitment POINT ④ Fabric <br /> "Moist" fabric that suppresses the dryness peculiar to dorayaki, feels light while thick, and sticks to the flavor of honey that comes out of the nose, it is not used at all in conventional dorayaki fabric We offer two types of "mochimochi" dough that uses mochi flour, shiratamako, etc. to achieve a unique texture. The dough is excellently compatible with fruits and creams.

・ "Fruit and Fruit Hall" store overview

Store name: EBISU Fruit and Vegetable Hall
Address: 3-26-4 Higashi, Shibuya-ku, Tokyo
TEL: 03-6455-7711
Business hours: 11: 00-21: 00
HP: https://seikadou.jp/

Store name: Ginza Fruit and Vegetable Hall
Address: Ginza A Building 1F, 4-4-1 Ginza, Chuo-ku, Tokyo
TEL: 03-6263-0708
Business hours: 11: 00-21: 00
HP: https://seikadou.jp/

* Since we have the most delicious fruits in our shop, we will change the production area and brand from time to time. Even if the same fruit is used, the price of the product may fluctuate depending on the variety, or it may not be available depending on the season.

Fruit and vegetable hall

I want to feel the blessed four seasons of Japan through food.
I want to spread the world-class domestic fruit and vegetable technology.
Aiming for the foundation of further evolution of traditional Japanese sweets and confectionery.

"Seikado" was born from this concept.
We hope that you can enjoy the four seasons of Japan by combining the 90-year commitment to domestic fruits and the 40-year confectionery technology of Japanese sweets.

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