Online store limited products are also available! http://mitsukoshi.mistore.jp/onlinestore/product/0150900000000000000001904452.html
■ Session: January 19th (Wednesday) -February 14th (Monday), 2022 * The last day ends at 6:00 pm
■ Venue: Ginza Mitsukoshi Main Building 7th Floor Ginza Chandelier Sky Event Space
"FUJIYA Smile Switch Festa" has been well received since it was first held at Ginza Mitsukoshi in January 2021. With the dawn of 2022, it will be released as a Valentine's Day specification. 2022 is an important commemorative year for Fujiya, the 100th anniversary of the launch of shortcake and the 60th anniversary of the launch of the long-selling chocolate "Look". This year is called the Anniversary Year, and various projects will be held at the venue. An event that makes you smile involuntarily, packed with Fujiya's "delicious", "fun", and "cute", will color Valentine's Day 2022.
・ A lot of new works for Valentine's Day!
Petite Gateau Selection (9 pieces) 2,160 yen including tax <br /> This is a petite size assortment of 9 popular sweets that appear in the TV commercials of Fujiya pastry shop. You can enjoy it little by little or share it with everyone.
Snow-falling strawberry tunkaron 500 yen including tax <br /> Milky ganash is sandwiched with white macaron skin, and strawberry, raw milky, and snowflake chocolate are decorated. A cute and sweet Tunkaron with the image of snow, perfect for winter.
Look (a la mode) truffle 918 yen including tax (3 strawberry, pineapple, banana, almond each)
Fujiya's long-selling chocolate "Look (a la mode)", which is the 60th anniversary of its release, is arranged in a truffle style. This item is recommended for Valentine's gifts.
Look 3 (White Lovers) can 550 yen including tax [Premium, vanilla, fiantine 3 each / Look flake sticker (1 randomly selected from all 10 types)]
Designed in the image of the "Look 3 (White Lovers)" package, the "Look 3 (White Lovers)" made into grain chocolate and the "Look" series product package released from 2020 to 2022 are included in the can. A look flake sticker (10 types in total) that was picked up and made into a sticker is randomly enclosed.
Heart peanut chocolate cans 601 yen each including tax [8 pieces of "mini heart chocolate (peanuts)"]
I put 8 "mini heart chocolates (peanuts)" in a can with a cute design. As a gift for Valentine's Day, of course, the design is highly after-use, so it's also a gift for yourself! There are two types of can designs, so it is recommended to buy a set.
・ Limited original shopper gift
At the Ginza Mitsukoshi event space, those who purchase over 2,000 yen including tax will receive an original shopper with the key visual of "FUJIYA Smile Switch Festa 2022 Valentine in GINZA" printed on it.
A cute Peko-chan commemorating the 100th anniversary of the release of shortcake is printed.
* Since the quantity is limited, it will end as soon as it runs out.
* Sold for 165 yen including tax.
・ [Mitsukoshi Isetan Online Store Limited] FUJIYA Smile Switch Valentine Happy Bag
FUJIYA Smile Switch Valentine Happy Bag 5,500 yen including tax <br /> The desktop Peko-chan doll (height about 350mm) in pink overalls is now available for the first time! In addition, it is an original fun bag limited to the Mitsukoshi Isetan online store, which is packed with "Uji Matcha Cookie Meisui" and "Almond Chocolat", which are popular in the Western confectionery store Fujiya.
* Limited quantity, so it will end as soon as it runs out. * Up to 2 items per person * Sales period is from 10:00 am on Thursday, January 13, 2022 to 10:00 am on Monday, February 14, 2022 Mitsukoshi Isetan Online Store We will sell it for a limited time.
Mitsukoshi Isetan Online Store Product Page
・ Venue-limited projects are available!
Anniversary project to celebrate the 100th anniversary of the release of shortcake and the 60th anniversary of the release of look
Fujiya's shortcake, which celebrated its 100th anniversary in 2022. Rinemon Fujii, the founder who is still inherited, will introduce the idea of "I want to make the world happy with sweets" on the panel together with the logo of the 100th anniversary of the release of shortcake.
In addition, there will be an exhibition corner for the look that celebrated the 60th anniversary of its release, and a panel for the new character, Luc-kun Friends. In addition, the participatory project "With Heart, LOOK!" Can be written on the message panel "With Heart, ○○!" By writing the words of love that you want to convey with your look on Valentine's Day.
With Peco! Ginza Osanpo ♪ Smile Switch PASSPORT
Customers who purchase 1,000 yen or more including tax at the "FUJIYA Smile Switch Festa 2022 Valentine in GINZA" venue will be given a "Smile Switch Passport".
In addition to the recommended information and coupons, the passport is also used as a stamp rally mount. One stamp will be stamped on each purchase of 500 yen or more including tax at any one of the three restaurants of "Restaurant Sakuyabashi".
If you collect all the stamps from the stamp rally, you will receive a [not for sale] "Smile Switch Multi Clear Pouch"!
● You will receive your passport at "FUJIYA Smile Switch Festa 2022 Valentine in GINZA" with a purchase of 1,000 yen or more including tax.
Distribution place is only at the event space (Ginza Mitsukoshi Main Building 7th floor Ginza Chandelier Sky Event Space)!
* Distribution is until 6:00 pm on Monday, February 14 ● Required stamps are 3 ① Ginza chandelier sky event space (stamped at the time of distribution) ② Western confectionery Fujiya Ginza Mitsukoshi store ③ Fujiya Sakuyabashi store or milky70 since1951 Sukiyabashi store or Fujiya restaurant A stamp is stamped on purchases of 500 yen or more including tax at any one of the Sukiyabashi stores. : 2022 January 19th (Wednesday) -March 31st (Thursday)
* The venue will be open until February 14th (Monday) (until 6:00 pm on the last day)
* Passports will not be distributed except at the "FUJIYA Smile Switch Festa 2022 Valentine in GINZA" venue.
* The number of prizes is limited, so it will end as soon as it runs out.
Outline of "FUJIYA Smile Switch Festa 2022 Valentine in GINZA" ■ Date: January 19th (Wednesday) -February 14th (Monday), 2022 * Last day ends at 6:00 pm ■ Venue: Ginza Mitsukoshi Main Building 7th Floor Ginza Chandelier Sky Event Space ■ Isetan Mitsukoshi Online Store
■ FUJIYA Smile Switch Festa 2022 Valentine in GINZA Ginza Mitsukoshi Homepage
* The contents of this event may be changed or canceled without notice due to various circumstances. Please note.
* Please be sure to check the Ginza Mitsukoshi website in advance before visiting the store.
* Customers may be restricted from entering the facility from the perspective of preventing the spread of new coronavirus infection.
* All prices include tax.
* Some products are limited in number, so please forgive them if they are out of stock.