Announcement of the “Winter Festival in the Higashi Ginza Area” that colors the winter of Higashi Ginza with the light of lanterns

General Incorporated Association Higashi Ginza Area Management will hold the "Winter Festival in the Higashi Ginza Area" from December 5, 2022 (Monday) to late January 2023 with the cooperation of the surrounding areas centered on the Ginza and Tsukiji areas. increase.

Long ago, the Tsukiji River flowed through the Higashi-Ginza area, and in the Meiji period, people held a lantern ceremony called Ryutoue to mourn for the deceased and their ancestors. Inspired by its elegant history, lanterns will be lit along Harumi-dori and Kobikicho-dori to create a glamorous atmosphere in Higashi-Ginza.
40 large lanterns will be set up outside Ginza Shochiku Square, and lanterns will be hung at about 50 stores in the Ginza-Tsukiji area. In addition, the pine trees in the exterior of Ginza Shochiku Square are decorated with snow hanging illuminations, and the beautiful light colors the winter.

In addition, a posting campaign will be held on Instagram this time. During the winter festival period, a lottery will be held from among those who post photos with the hashtag “#Higashiginza area winter festival 2022” and the mention “@higashiginza_guide”. ” as a gift. For details, please visit the Higashiginza Area Management website ( ) or Instagram account (@higashiginza_guide).

The light of the lanterns evokes memories of the people of the past, and warmly illuminates the city in the harsh winter. Please enjoy a sparkling moment when you stop by Higashi Ginza.

Large lantern at Ginza Shochiku Square (image)

Yukitsuri at Ginza Shochiku Square (image)

lantern (image)

Name: "Winter Festival in the Higashi Ginza Area"
Period: December 5, 2022 (Monday) to late January 2023 (end date undecided)
Location: In front of the eaves of each store along Harumi-dori, in front of the eaves of each store along Kobikicho-dori, Ginza Shochiku Square, etc. Organizer: Higashi Ginza Area Management Association Sponsor: Shochiku Co., Ltd.

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