"Smile Switch Department" delivers Fujiya's popular event!
Held at Ginza Mitsukoshi from January 18 (Wednesday) to February 14 (Tuesday), 2023 *Ends at 18:00 on the last day
Date: January 18 (Wednesday) to February 14 (Tuesday), 2023
Hours: 10:00-20:00 (according to Ginza Mitsukoshi) *Ends at 18:00 on the last day
Venue: Ginza Mitsukoshi Main Building 7F Ginza Chandelier Sky
● Limited edition products for this event ● Extracurricular activities in Ginza! Peko-chan Sweets Stamp Rally ● "Let's give something I love." Smile Switch Large Panel ● Smile Switch Original Capsule Gacha ● Smile Switch Club Room Photo Spot ● Smile Switch Participation Corner, Message Board, etc. ● Pure Gold Peko-chan Medal Limited sale etc.
* Due to various circumstances, business hours and events may be changed or canceled without notice. For the latest information, please check the Ginza Mitsukoshi official website.
*From the perspective of the spread of new coronavirus infection, admission may be restricted. Please note.
・This year's "FUJIYA Smile Switch Festa" was produced by the "Smile Switch Club"!
In January 2021, Fujiya's popular event "FUJIYA Smile Switch Festa" started at Ginza Mitsukoshi. Since its launch, events have been held in various places as an event packed with “delicious”, “fun” and “cute” that will make you smile.
This year, as part of the activities of the "Smile Switch Club", which was launched in September 2022 and can be joined by anyone who likes cakes, we will hold an event at Ginza Mitsukoshi to make everyone happy and make Valentine's Day even more exciting. .
In addition to event-limited products, we will also carry out a fun stamp rally and limited sales of pure gold medals. Please come by all means. Why don't you send "I love you" by using Smile Switch at the Valentine's Day event presented by Fujiya Smile Switch Department?
・Many limited edition products and pre-sale products. Even Peko-chan turned into a pixel art!
<Limited to this event> "Koisuru ♡ Petit Gateau Selection (9 pieces)" <Refrigerated>
2,268 yen including tax
Koisuru ♡ Petit Gateau Selection (9 pieces)” <refrigerated>
A petite-sized assortment of 9 popular sweets that have appeared in Fujiya's TV commercials.
You can eat it alone, or you can enjoy it with everyone.
<Pre-sale for this event> “Koisuru♡Strawberry Smile Switch Tunkalon” <Refrigerated>
3 types, 324 yen each including tax
Koisuru♡Strawberry Smile Switch Tunkalon
Tunkalon printed with the Smile Switch logo. The colorful heart-shaped macaron skins and the cream inside are fun to look at.
- PINK&GREEN: Chocolate ganache + raw milky + strawberry
- YELLOW&PURPLE: Milky ganache + raw milky + strawberry
- RED&BLUE: Orange Milky Ganache + Raw Milky + Strawberry
<Pre-sale for this event> "Heart Peanut Chocolate Can (Pixel Cake/Pixel Game)"
660 yen including tax <7 pieces of “Mini Heart Chocolate (Peanuts)”>
Heart peanut chocolate tin (pixel cake)
heart peanut chocolate can (pixel game)
A mini-sized “heart chocolate” is packed in a slightly different design tin with a dot picture (pixel art) Peko-chan printed on it. We have prepared a cake pattern and a game software pattern that will make you excited just by holding it!
<Pre-sale for this event> "Peko-chan Smile Switch Department Original Jersey Acrylic Charm"
Tax-included 660 yen ※Blind product
Peko-chan Smile Switch Club Original Jersey Acrylic Charm
It is an acrylic charm of Peko wearing a jersey dressed as a Smile Switch member. The design of the jersey is inspired by the popular confectionery, sweets, and beverages that symbolize Fujiya. All 10 types are random, and you can look forward to what will come out!
<February 1st (Wednesday) Release / Pre-sale for this event> “Milky Can (Smile Switch Design)”
On sale February 1 (Wednesday) 660 yen including tax <9 milky tablets>
Milky can (smile switch part design)
A milky can with a cute design of Peko-chan dressed as a member of the Smile Switch club and wearing a jersey. It is a fun product to collect all kinds.
・At the venue, customers who purchase over 2,000 yen including tax will receive a limited edition shopper with an original pixel design of Peko-chan and a cake printed on it!
Limited original shopper
* Due to the limited quantity, it will end as soon as it runs out.
*Also available for 165 yen including tax.
・In commemoration of the event! Two types of fun bags are sold online only
To commemorate the holding of "Together! Smile Switch! Let's give love. Valentine in GINZA", we will sell two types of fun bags. This will be sold exclusively at the Isetan Mitsukoshi online store. For more details, please see <Mitsukoshi Isetan online store product page>.
① "Smile Switch Happy Bag PEKO" 5,500 yen including tax
https://www.mistore.jp/shopping/product/900000000000000002271937.html
1_Smile Switch Happy Bag PEKO
Mint green overalls "Tabletop Peko-chan doll (height about 350mm)" is the first appearance! In addition, the original Arita porcelain plate with Peko-chan's design and the popular "Reprinted North Carolina" from the Western confectionery store Fujiya are also available.
《Assorted contents》
– Desktop Peko-chan doll (mint green) <Height about 350mm>
-Peko-chan original Arita porcelain plate 2 types <length 180 x width 145 x height 32mm>
– Delicious spy can <diameter 80 x height 95mm>
– [Reproduction North Carolina]
● “Old Fashioned Donuts”
② "Smile Switch Happy Bag MINI PEKO" 5,500 yen including tax
https://www.mistore.jp/shopping/product/900000000000000002271936.html
2_Smile Switch Happy Bag MINI PEKO
I put the light blue "mini retro Peko-chan doll (height about 95mm)" and the original Arita porcelain plate with Peko-chan's design. In addition, assorted items such as "Almond Chocolate" and "Premium Milky Butter Sandwich (5 pieces)", which are popular at Western confectionery store Fujiya.
《Assorted contents》
– Mini retro Peko-chan doll (light blue) <Height about 95mm>
-Peko-chan original Arita porcelain plate 2 types <length 180 x width 145 x height 32mm>
– Delicious spy can <diameter 80 x height 95mm>
● “Almond Chocolat”
● “Premium Milky Butter Sandwich (5 pieces)”
– [Reproduction North Carolina]
It will be sold exclusively at the Isetan Mitsukoshi online store.
Sales period: January 4, 2023 (Wednesday) 10:00 to February 2 (Thursday) 18:00
Shipping time: From February 15, 2023 (Wednesday) * Due to limited quantity, it will end as soon as it is gone.
*Delivery date cannot be specified.
Please check the sales details from the URL below.
■ Isetan Mitsukoshi online store product page ■
① "Smile Switch Happy Bag PEKO"
https://www.mistore.jp/shopping/product/900000000000000002271937.html
② "Smile Switch Happy Bag MINI PEKO"
https://www.mistore.jp/shopping/product/900000000000000002271936.html
・A stamp rally where you can participate while taking a walk in Ginza will also be held!
◆Extracurricular activities in Ginza! At the Peko-chan sweets stamp rally “Together! Smile Switch! Let’s give it a gift.
The passport is a stamp rally mount, and one stamp will be stamped for each purchase of 500 yen or more including tax at the target store. Those who collect 3 stamps will receive a [Not for Sale] "Smile Switch Original Tote Bag (Heart Pekoe)"!
In addition to discount coupons, the passport also comes with a bit of Fujiya trivia and a quiz, so you can enjoy the Smile Switch Club extracurricular activities while traveling around Ginza.
・Passport distribution location is only at the event venue (Ginza Mitsukoshi Main Building 7F Ginza Chandelier Sky Event Space)!
⇒ Handed over with a purchase of 1,000 yen or more including tax at "Together! Smile Switch! Let's give a love. Valentine in GINZA" *Distribution until February 14 (Tuesday)
・3 required stamps (stamped at event venue)
⇒●Western confectionery shop Fujiya Ginza Mitsukoshi store●Fujiya Sukiyabashi store or Peko chan House Peko-chan no Ouchi or Fujiya restaurant Sukiyabashi store.
[Not for Sale] Smile Switch Original Tote Bag (Heart Pekoe)_Front
If you collect all the stamps, you will receive a [not for sale] "Smile Switch Original Tote Bag (Heart Pekoe)" as a gift!
*Premiums can be exchanged at any of the above 4 stores in addition to the event venue *Stamping/Premium exchange period
January 18 (Wednesday) to March 31 (Friday), 2023
* Exhibition hall until February 14 (Tuesday) (until 18:00 on the last day)
Size: about vertical 450 x horizontal 420 x depth 110mm
Material: Cotton
・Limited sale of pure gold medals to commemorate the 112th anniversary of Fujiya
To commemorate the 112th anniversary of Fujiya, we will release a pure gold medal. This time, it is a very rare gem that is limited to reservations and has a cute Peko-chan design with the 2023 zodiac "U" motif.
Pure Gold Peko-chan Medal (2023 Usagi Design)
112,000 yen including tax <br /> Specifications: Gold medal Material: K24 (pure gold)
Size: about 19mm in diameter
・There is a Mint Bureau test, and an attached case is attached.
* Due to the limited quantity, we may stop accepting reservations as soon as the planned quantity is reached.
* The color of the attached case varies depending on the store.
■ Regarding reservations and purchases
Reservation acceptance period: January 18 (Wednesday) to February 28 (Tuesday), 2023
・Reservations will be accepted only at the event venue and nationwide "Western Confectionery Fujiya" stores.
・ We will start accepting applications from the opening hours of each store on Wednesday, January 18, 2023.
・As soon as the planned quantity is reached, we may stop accepting reservations.
・The delivery date and delivery method differ depending on the store. Please confirm when making a reservation.
・Payment must be made in advance.
・Handing over is scheduled after mid-April. Please note.
*We do not accept reservations by phone.
*Reservations are not accepted at the Fujiya Western Confectionery Shop.
▼"Western Confectionery Fujiya" Store List
・Western confectionery shop Fujiya Ginza Mitsukoshi store Samples are available at the venue.
・Western confectionery store Fujiya Nagoya Sakae Mitsukoshi store ・Western confectionery store Fujiya JR Kyoto Isetan store ・Western confectionery store Fujiya Marui Imai Sapporo main store ・Western confectionery store Fujiya Iwataya main store
"Western Confectionery Fujiya" store information can be viewed from the following.
https://www.fujiya-peko.co.jp/cake/seiyo_kashiho/
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* Depending on the product, we will set a limit on the number of purchases.
*All prices include tax. Standard tax rate (10%) and reduced tax rate (8%) are mixed.
*Although we have prepared a sufficient number of products, please understand that we may run out of stock.
*Product content and design are subject to change.
*The contents of the event are subject to change or cancellation.
*All images are images.
▼Fujiya website
https://www.fujiya-peko.co.jp/
▼Together! Smile Switch! Let's give love. Valentine in GINZA special page
https://www.fujiya-peko.co.jp/smileswitch/event/
[Fujiya] From the press release
<Related articles in the past>
Fujiya x Ginza Mitsukoshi Bring a smile to everyone! “FUJIYA Smile Switch Festa in GINZA 2021 Autumn” held
