ATELIER MUJI Special Exhibition “Culture-oriented craftsmanship: Japanese Sake” Exhibition

July 5th (Fri) – September 1st (Sun)

Ryohin Keikaku Co., Ltd., the developer of MUJI, will be holding a special exhibition "Culture that Savors Culture: 'Japanese Sake'" at ATELIER MUJI GINZA Gallery 1 and 2 in MUJI Ginza (Chuo-ku, Tokyo) from Friday 5th July to Sunday 1st September.

Ryohin Keikaku adheres to the three principles of "selection of materials," "process inspection," and "simplification of packaging" in the manufacturing of MUJI products. It continues to create everyday items that support the fundamentals of daily life that are considerate of society and the environment, learning from the traditions and cultures of countries and regions around the world, the wisdom handed down by our ancestors, and nature. It aims to realize "pleasant lives and society" not only through its products but also through its services and activities.

This exhibition will introduce the brewing and philosophy of Izumo Toji Kojima Tatsuya, who brews Japanese sake in Izumo City, Shimane Prefecture, as an example of craftsmanship that MUJI sympathizes with. Kojima has returned to simple questions such as "Why do people make sake?", "Why do people drink sake?", and "What is sake?", and continues to brew "Nihon no Sake" while delving deeply into history and culture in his own way. Through the introduction of Kojima's activities and philosophy, we will attempt to exhibit a way to touch on MUJI's manufacturing philosophy. In Gallery 2 and on the brick walls of the venue, Kojima's sake brewing philosophy, which connects the past and the future, will be exhibited along with illustrations, texts, and the brewed "Nihon no Sake." In Gallery 1, we will exhibit an installation by Karashima Aya that visualizes the relationship between people and sake, which is the source of Japanese culture. A video interview with Kojima will also be projected at the venue.

Tatsuya Kojima (Izumo Toji and Brewer/Itakura Sake Brewery)
Born in Aichi Prefecture in 1984. He developed an interest in alcoholic beverages while studying architecture, and after working at a liquor store, he decided to become a sake brewer. He joined Itakura Sake Brewery in Izumo City, Shimane Prefecture, a brewery where he learned about hand-made techniques. He became a brewer in 2015 and has been developing the "Mukyou Tenon" series, which combines traditional techniques with natural brewing. In recent years, he has also been working on natural brewing using wild yeasts, such as mizumoto and mead. He learned about the philosophy of sake brewing from a variety of sources, including folklore, biology, and philosophy.

【basic information】
Cultural craftsmanship: "Nihon no Sake" exhibition

Dates: Friday, July 5, 2024 – Sunday, September 1, 2024
Business hours: 11:00-21:00
Venue | MUJI Ginza 6F ATELIER MUJI GINZA Gallery 1 & 2 Free admission
*Closing times are the same as for the store. There may be times when some exhibits are unavailable due to schedule changes such as exhibition dates and times, or due to events, etc.
Organized by | Ryohin Keikaku Co., Ltd. Planning cooperation | Tatsuya Kojima (Izumo Toji/brewer/Itakura Sake Brewery), Coil, Noriko Takeuchi Furniture | Aya Karashima Video | Keisuke Osumi Illustration | Kenji Asatsuma Graphic design | SHIMA ART&DESIGN STUDIO
Construction | Tokyo Studio

6F MUJI Ginza, 3-3-5 Ginza, Chuo-ku, Tokyo 104-0061
Access | 3-minute walk from Exit B4 of Ginza Station on the Tokyo Metro Ginza Line, Marunouchi Line, and Hibiya Line 3-minute walk from Exit 5 of Ginza-itchome Station on the Tokyo Metro Yurakucho Line
5 minutes walk from JR Yamanote Line "Yurakucho" Station Central Exit
ATELIER MUJI GINZA Official Website |
Instagram | @ateliermuji_ginza

[Related Events]
In order to allow visitors to fully experience the exhibition, this exhibition will have content where you can enjoy alcohol in conjunction with the adjacent Coffee & Salon. In addition, talk events and the presence of Tatsuya Kojima are scheduled during the exhibition period.
Further details and applications will be announced on the ATELIER MUJI official website and social media.

*This exhibition can be enjoyed by small children and those who do not drink alcohol.
*Drinking alcohol under the age of 20 is prohibited by law.

[Muji Co., Ltd.] Press release

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